Assistant Brand Manager, Montana's

Montana's (Recipe Unlimited) is hiring an Assistant Brand Manager!

Reporting to the Head of Marketing, this cross-functional teammate will assist in leading our Local Restaurant Marketing Program for Franchisees, Social Media Profiles, Email and Digital Marketing Campaigns, and Franchisee Ambassador Program.

Further, they will assist in the execution and planning of Montana’s LTO program calendar, in-restaurant merchandising, menu and pricing changes, and special experiential programs like Franchisee conference planning.

At Montana's, BBQ-lovers, friends, and family alike gather together in an energetic place to devour mouth-watering favourites fresh off the grill. We’re looking for friendly, down-to-earth teammates to join the BBQ Lifestyle who are passionate about grilling and serving the best 100% Canadian BBQ and want to have a fun time doing it.

What you will do in this role:

• Email Marketing Leadership: Plan emails for the year, work with Montana’s brand designer and CRM team to create visual emails, report on results, and optimize strategy

• Social Media: Management of social media pages: Instagram, Facebook, TikTok, Twitter,Threads, inclusive of creating posts, reporting on results
• Lead Franchisee Ambassador Program: Teaching Franchisees/Store Leaders how to manage and execute their social accounts through newsletters, seminars etc.
• Manage Digital Paid Ads: with agency work on strategy and execution for full-year plans
• Influencers: help execute influencer social media programs: contracting, creative, reporting

• Local Restaurant Marketing Management: Develop assets and provide guidance to Franchisees to execute local marketing programs in their community. Coordinate their requests and help with execution to build and drive guest traffic

• Event Planning: Lead brand events planning & logistics

• Manage Yext Platform (Store listings, hours of operation, etc)

• Lead website development/evolution & updates

• Point person for Guest Experience ticket responses

• Execute our 3-year marketing calendar and planning, working with the Head of Marketing and, cross-functional teammates, and external agencies

• Execute all brand pricing changes with support from other members of the Marketing Team and assist with print versions and distributions.
  
  
• Lead our best-in-class kids programming with oversight from the Head of Marketing

• Lead invoicing and daily budget management in support of the Head of Marketing

• Stay up to date on restaurant marketing trends, food news, and best-practices, and frameworks used to drive sales, guest traffic, and franchisee profitability

What we are looking from you:

• University Degree, BBA, BCom preferred

• Minimum 2 years of Marketing experience

• Minimum 2 years in a role with cross-functional project or program management experience

• Strong ability to organize, plan, and prioritize

• Social media understanding and ability to create content

• Passion for leadership, including inspiring project teams and stakeholders towards a common goal

• A positive team player who is ready to roll up their sleeves and lend a helping hand

• Strong communication skills (oral, written, presentation) in a fast-paced environment

• Strong analytical skills, can mine data for actionable insights

• Bonus points for experience in food, beverage, restaurant, or food service industry

What’s in it for you:

• Flexible/Hybrid work environment
• You’d be joining a close-knit, innovative team of creative and energetic go-getters
• You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation
• 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands
• A welcoming, fun and safe work environment founded on respect
• Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands
• Industry-leading benefits, wellness programs, and total rewards programs

Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.

Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact