Gestionnaire, performance et activation marketing

The Manager, Marketing Performance & Enablement will play a critical role in building the foundation for marketing performance measurement and driving process excellence. This individual will lead initiatives that enable data-driven decision-making, optimize campaign effectiveness, and ensure financial discipline across marketing programs. The role requires a strategic thinker with strong analytical skills, attention to detail, and the ability to collaborate across teams.

Position Responsibilities :

1. Marketing Performance Measurement & Insights

• Design and implement a foundational framework for campaign performance tracking, including standardized templates, KPIs, and measurement methodologies.
• Develop and maintain internal dashboards to monitor campaign performance, identify optimization opportunities, and provide actionable insights to stakeholders.
• Partner with marketing teams to ensure consistent reporting and alignment with business objectives.

2. Budget Management & Financial Operations

3. Process Excellence & Continuous Improvement

Required Qualifications :

Preferred Qualifications :

When you join our team :

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife is an Equal Opportunity Employer

At Manulife / John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife / John Hancock policies. To request a reasonable accommodation in the application process, contact .

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education / training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption / surrogacy and wellness benefits, and employee / family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.