Description
Head of E-commerce
Location : Vancouver Reports to : CEO
About the Role
We are looking for an experienced and strategic Head of E-commerce to lead the next phase of our online growth and own the E-commerce P&L. This role will oversee the evolution of our digital commerce ecosystem — expanding our product range, enhancing customer experience, and testing a managed marketplace model to complement our core brands offering.
You'll own the growth and profitability of the e-commerce business unit, leading the e-commerce and performance marketing function, and working cross-functionally across category management, supply chain, platform & engineering, customer success, sales and brand marketing, to build a high-performing e-commerce platform that rapidly grows our e-commerce business and builds our brand net in focus markets.
Key Responsibilities
E-Commerce Strategy & Growth
- Own the E-commerce P&L and be responsible for the execution and performance of the E-commerce Business Unit strategy
- Identify new commercial opportunities / product categories as we aggressively expand and improve both the brand categories and range, and test, validate and expand the managed marketplace offering and other evolutionary initiatives.
- Define and execute the e-commerce roadmap and initiatives that improve and simplify the customer journey, while adding customer value.
- Develop and maintain a clear and robust analytics and reporting infrastructure to enable data-driven insights and optimize e-commerce performance.
Performance marketing and digital acquisition e ff orts
Managing the performance marketing team, strategy and spend across paid search, paid social, various AI platforms, and retargeting to drive efficient traffic and conversion growth.Plan and execute the strategy for pricing, merchandising, and promotional planning to achieve the business objectivesEstablish KPIs and performance metrics and provide routine trading reportingManaged Marketplace Development & Vendor Management
Oversee the end-to-end managed marketplace model, from working with Category Management on vendor identification and onboarding, to working with Supply Chain on fulfillment and service standards.Develop policies, commercial terms, and operational workflows for managed marketplace vendorsPartner with engineering, operations and supply chain teams to ensure marketplace integration into the existing tech stack and logistics infrastructure.Customer Experience & Digital Operations
Champion onbrand customer experience across web and mobile, ensuring alignment with brand standards and conversion best practices.Oversee merchandising, UX optimization, personalization, and content strategies that drive engagement and sales.Oversee the E-commerce CRM and optimize acquisition, retention, and loyalty.Team Leadership & Collaboration
Build and mentor a high-performing e-commerce teamCollaborate closely with senior business leaders to achieve the e-commerce business unit growth whilst achieving the overall business objectivesRepresent the digital channel in executive planning and budgeting cycles.Job Requirements
Quali fi cations & Experience
8+ years in e-commerce or digital retail, with at least 3 in a senior leadership role, and startup growth experienceProven success scaling online sales and launching or managing a marketplace model (either 1P / 3P hybrid or fully managed), or similar.Strong background in performance marketing, digital acquisition, and data-driven growth.Deep understanding of e-commerce KPIs, tools, and performance optimization levers.Experience in vendor management, commercial negotiations, and cross-functional leadership.Understanding of fulfillment, logistics, and operations within a multi-vendor environment.Excellent communication skills and the ability to work across creative, commercial, and technical teams.