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Director, Marketing

Director, Marketing

Lactalis CanadaGreater Toronto Area, Canada
12 days ago
Job description

Job Title : Director, Marketing

Location : Greater Toronto Area

About Us :

Welcome to Lactalis Canada – where we take pride in being recognized as one of 2025 GTA's Top Employers! As well as Forbes Canada, Top Canadian Employers for 2025! Our journey revolves around enhancing the lives of Canadians through a rich variety of dairy delights, including some of Canadian’s favourite dairy brands such as like Black Diamond Cheese, Lactantia Milk, Astro Yogurt, Balderson Cheese, and Cheestrings. In fact, we’re proud to say our products grace the shelves of an incredible 94% of Canadian households!

With a 140-year legacy driven by innovation and unwavering quality, we’re seeking like-minded individuals to join us in shaping our next chapter. Our flexible hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an on-site gym, and more!

About the opportunity :

The Director, Marketing is responsible for leading and delivering profitable and sustainable growth on a portfolio of businesses, as well as setting the strategic direction and leading the long-term strategy and business health of the portfolio. The Director, Marketing will also be responsible for developing, retaining and attracting strong talent and building a high-performing team.

The attributes we are looking for :

  • Brand Equity / Strategy . Lead development of marketing / brand strategies and strategic priorities across a portfolio of brands. Develop the long-term strategy and vision to set up the portfolio for sustainable growth.
  • Analysis and Insights into Action. Lead and coach the team to develop strong business acumen and generate insights and action plans. Leverage powerful insights to guide marketing and business strategies.
  • Communication & Media Strategy. Partner with agencies to inspire and execute impactful creative that drives brand love. Lead communication strategy to build brand equity, drive consumer loyalty and win market share.
  • People & Cross-Functional Team Leadership . Align the Division and cross-functional teams to achieve a common goal and galvanize the team behind your strategic vision for the brand / business. Develop a team of direct reports to build strong future leadership.
  • Business Acumen / Management. Manage a P&L for profitable growth and lead a team to deliver against a strong vision and business objectives
  • Innovation / Renovation. In partnership with the Innovation Director, leverage insights, analytics and brand strategy to deliver a long-term innovation and renovation strategy that builds brand loyalty and drives sales.

What you will bring :

  • University degree in business (MBA preferred)
  • Minimum 8 – 10 years progressive leadership experience and demonstrated results in FMCG brand management, Tier 1 CPG experience preferred
  • Strong strategic planning and thought leadership, with ability to make tough decisions under complex, challenging, or ambiguous situations
  • A strong growth mindset and drive for results
  • Highly analytical, with ability to turn data and insight into actionable strategy and a narrative that champions the brand
  • An inspiring people leader with demonstrated ability to develop, lead and motivate a high-performing team and to rally cross-functional teams behind their vision
  • Demonstrated ability to achieve success through others and build strong followership and relationships, both internally and externally
  • Passion for the consumer and brand-building with track record of developing winning marketing campaigns that drive results
  • Bilingual (English / French) language skills an asset

    • What Lactalis will offer :

    Lactalis Canada believes in rewarding its people with the following comprehensive benefits package and perks :

  • A Competitive Base Salary
  • Company Vehicle or Car Allowance
  • A Performance-Based Bonus System
  • 5 Weeks of Vacation
  • Benefits starting day 1
  • A Pension Program with an Employer Match at 100% of up to 6%
  • Tuition reimbursement plan of up to $3,000 / year
  • A Volunteer Day to give back to your community
  • Learning and Development opportunities
  • A commitment to internal career advancement with potential for international mobility

    • Our ESG commitment :

    Our ESG (Environmental, Social, and Governance) roadmap drives our sustainability mission. We aim to positively impact communities and the planet by enabling stakeholders including our people, consumers, customers, suppliers, dairy farmers, government, and industry partners to have a positive impact on the wellbeing of our communities and the planet through all that we do.

    At Lactalis Canada, we value our employees as catalysts for positive change. Together, we will create a sustainable future, promote belonging, and make a lasting impact on the world.

    Our commitment to DEI :

    Fuel Our Culture with Your Uniqueness! Lactalis thrives on the value each person brings. We're dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves. We're committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.

    Our promise extends to accessible processes and spaces. If you require accommodation due to a disability (which may be visible or invisible, temporary, or permanent), please inform our Talent Acquisition team – confidentiality will be maintained.

    Note : Lactalis Canada does not conduct credit or background checks through . If required, we'll contact you after signing a Job Offer.