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Senior Social Media Analyst, Cossette

Senior Social Media Analyst, Cossette

CossetteToronto, ON, Canada (Hybrid)
1 day ago
Job type
  • Full-time
Job description

imagi(nation)

We’re bold, creative, pushing boundaries, sparking innovation and creating the extraordinary on the daily. Still living the dream that brought a couple of university grads together in 1972. It’s that entrepreneurial spirit, that passion that drives us to find new paths for some of the most recognized brands in the world. We are an eclectic collective with multifaceted expertise, who act locally for global impact. We take risks. We empower. We go beyond.

For those who won’t settle for the expected and seek out data-driven answers to every question - you’ve found your crew.

As a Senior Social Media Analyst you are a well known and respected member of the team and wider organization, working closely with team members on our social, accounts and strategy teams to deliver durable insights that have thought and action. You have a “social-first” mindset and will use that in your approach to measuring data and delivering insights for our content. Your impact is beyond the domain you serve, proactively identifying areas for insight optimization, areas of redundancy, ways to make data more actionable, ways to improve process and efficiency, defining solutions and best practices to constantly improve the way we work.  You are a leader of a small team and play a central role in driving the discipline forward.

what you'll do.

  • Collaborate with Campaign Leads to understand the objectives of campaigns and how you can provide helpful analysis and recommendations
  • Track, collect and analyze KPI performance data across digital platforms (social, web, apps, etc.)
  • Conduct research studies to better understand consumer behaviour, benchmark competitors and analyze business landscapes
  • Develop presentations, making use of effective data visualization and communication, distilling key points and takeaways to enlighten client & internal teams, providing recommendations and drive action
  • Help define best practices as it pertains to insights & analytics approaches to provide support for individuals and the team

what you'll bring.

  • Strong experience (4+ years) in quant. / qual. social analysis roles, ideally including having worked closely with social analytics teams (client and agency side)
  • Excellent technical skills, including advanced knowledge of social platform analytics (Meta, X, TikTok, SnapChat and Pinterest), social listening and analytics tools (Sprinklr, Meltwater, Sprout, Brandwatch, Socialbakers etc.) and excel spreadsheets and formulas
  • Leadership experience, through projects you have led, campaigns you have impacted, client relationships you have built
  • You are outcome oriented, and can take a business challenge or social opportunity, create actionable analytical insights against it, and align stakeholders on actions to create business value
  • You get excited about answering questions like :
  • Why did / didn't a piece of content work?
  • How can we build on successful content to make it even better?
  • What are high-performing trends and tactics we're seeing in the social space that

    • would work for our client?

  • You not only “get” social, but you have the ability to use data and analytics to inform content optimization opportunities and measurements of success
  • You are naturally curious, always looking to understand consumer behaviours, their mindset, needs and wants
  • Passion for and demonstrated experience leveraging social media data to drive creative strategies
  • Driven by a curiosity of leveraging AI tools to advance our clients work and objectives.

    • What’s in it for you :

    We value the ‘whole you’

  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
  • Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
  • Generous Vacation starting at 3 weeks + 1 extra week over the holidays
  • Agency summer days (exact policy differs per campus and agency)
  • Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
  • Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
  • Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

    • We are obsessed with learning and being better humans

  • In-house learning & development sessions and annual career and growth conversations’
  • Access to internal network of opportunities across all agencies
  • Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
  • Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

    • We invest in your health and wellness :

  • Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including  gym membership fees, pet care, education expenses, and much more!
  • Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24 / 7, and a holistic array of other health and wellness resources to support you and your family.
  • A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
  • Maternity leave top up program.

    • This job description expires on Dec 30, 2024.

    Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

    We’re part of the Plus Company - the Entrepreneurial Network!

    Plus Company is a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

    Together with Plus Company agencies, we use our collective strengths to form bespoke, innovative and integrated teams that deliver a positive impact on your business. That means faster time to market, less bureaucracy to navigate, and no end to the creative magic-making for our clients.

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