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Program Marketing Manager

Program Marketing Manager

AramarkMississauga, ON, CA
4 days ago
Job type
  • Full-time
Job description

Job Description

We are seeking a dynamic and results-driven Program Marketing Manager to join our team. In this role, you will be responsible for developing and executing comprehensive marketing strategies, events, webcasts and online educational content that drives engagement, growth, and success for our programs. You will work closely with cross-functional teams to ensure our marketing efforts align with our business objectives and resonate with our target audience. Experience in the Senior Living industry would be a real advantage for any applicant.

Job Responsibilities

Event Planning & Execution (live events) – 30%

  • Develops event agenda and sources speakers
  • Sources and books venues for all CPS events, taking into consideration industry and distributor events.
  • Organizes all event requirements, including but not limited to : creation & design of online registration sites, mobile events app; purchase of promotional items; set up of group registration; development of host / emcee notes, presentation templates, event day team     assignments, etc. If travel is required by the Ops team, booking of lodging, etc.
  • Works directly with each venue to coordinate & organize all logistics including but not limited to : food & refreshments, room set-up, supplier storage & tradeshow requirements, AV, etc.
  • Works directly with speakers to determine & coordinate requirements including lodging, travel (if required), handout materials, etc.
  • Develops event communication email template, including event button / link, for use by Account Managers.
  • Develops and sends out event email campaigns.
  • Publishes event content and promotions on the portal.
  • Communicates event registration updates and recommends follow up actions, as needed.

Event Planning & Execution (webcasts) – 30%

  • Develops webcast calendar and sources speakers, including partner-type sessions (e.g. Better-in-10 series)
  • Solely responsible for organizing logistical requirements for all webcasts.
  • Plans and organizes all webcast requirements, including but not limited to : creation & design of ON24 registration and presentation, intro / housekeeping slides, recording, etc.
  • Works directly with speakers to coordinate recording for simu-live webcasts, polling questions, video uploads, etc.
  • Publishes webcast content on the portal.
  • Acts as the facilitator / host on webcast live date.
  • Communicates webcast engagement results and recommends follow up actions, as needed.

    • Online Courses

    Assists the VP, Marketing & Program Development in managing the review and update schedule of all online courses, including portal updates.

    Program Development and Marketing Campaigns – 15%

  • In collaboration with the CPS marketing & program development VP, identifies opportunities for enhancements to the Education program, as well as develops, evaluates and / or curates content.
  • Leads the development of marketing campaigns, including schedule, of core programs – purchasing, dining, theme days, etc. and works collaboratively with marketing specialists and program designate / owner on messaging and campaign design.

    • Field Support & Engagement – 5%

  • Provides corporate support to Account and Sales Managers.

    • Measurement & Analysis – 10%

  • Monitors event attendance and engagement, prepares reports and recommends changes, as needed.
  • Monitors, recommends and applies learnings from event management & virtual learning trends to enhance the COMPLETE Education program.

    • Qualifications

  • The successful candidate must possess a minimum two (2) year college diploma in marketing or communications. A Bachelor’s degree is an asset but is not required.
  • Minimum five (5) years of marketing, communication and event management experience, demonstrating a record of progressively increasing responsibility.
  • Experience and demonstrated ability on the use of the following : event management software (e.g. Cvent or similar), email marketing software (Mailchimp or similar), and ON24.
  • Experience in photography and video editing software is an asset.
  • Above average computer skills, specifically in Microsoft office applications – MS Excel and PowerPoint.
  • Excellent organizational and time management skills.
  • Experience and demonstrated ability to work effectively in a matrixed organization.
  • Strong communication skills, written and oral.

    • Education

    About Complete Purchasing Services

    Complete Purchasing Services (CPS)  helps organizations thrive in a competitive marketplace by delivering strategic supply chain solutions to maximize operational and financial performance for clients. Complete Purchasing Services has Complete Purchasing Services (CPS) helps organizations thrive in a competitive marketplace by delivering strategic supply chain solutions to maximize operational and financial performance for clients. Complete Purchasing Services has developed manufacturer and distribution purchasing programs based on a combination of quality, service, and price. The value equation determines costs and identifies the best sources of supply to enhance service delivery to clients.

    CPS is committed to providing clients with the right product and service mix at the right price, using solid supply chain management principles and processes. Their comprehensive purchasing program covers various areas, including :

    Food Services & Clinical Nutrition

    Housekeeping Services

    Laundry & Linen Management

    Building Maintenance

    Nursing and Medical

    General Administration

    Vending and Office Coffee

    HOW CPS HELPs :  Complete Purchasing Services streamlines buying processes through its web-based multi-distributor purchasing platform and strengthens purchasing power by providing access to a network of manufacturers and distributors.

    CPS OFFERS :

    An expert account management team dedicated to client satisfaction

    National, regional, and local distribution options

    Advisory services and menu cost optimization

    Data insights and reports for cost management and trend analysis

    Operational resources and tools for day-to-day tasks

    INNOVATIVE SOLUTIONS  Complete Purchasing Services constantly seeks innovative ways to enhance and expand its programs. CPS combine unique insights with the latest technology and a robust supply chain network to lower costs, increase efficiency, enhance services, boost employee engagement, and drive organizational progress.