Key Responsibilities
Strategic Marketing Leadership
- Further develop the Peak brand as a leader in global home improvement products.
- Formulate and implement a multi-channel marketing strategy, with a focus on digital channels, to drive growth and increase market share.
- Develop product launch and go-to-market strategies, collaborating with product development on new innovations.
- Work with executive leadership to define brand positioning, especially within digital and online retail environments.
Digital Marketing & Brand Strategy
- Oversee digital marketing initiatives, including SEO, SEM, email marketing, social media, and content creation, to build brand awareness and drive traffic.
- Create targeted digital advertising campaigns to capture, engage, and convert audiences across multiple platforms.
- Use analytics to optimize digital marketing spend, ensuring data-driven decisions that maximize ROI.
Customer Engagement
- Collaborate closely with sales to align digital marketing efforts with lead generation and conversion strategies.
- Develop online and offline campaigns to enhance customer loyalty and lifetime value.
Product Marketing & Go-to-Market Strategy
- Lead product marketing efforts for new product launches, utilizing digital strategies to amplify reach and engagement.
- Create go-to-market strategies that leverage digital touchpoints and partnerships to expand product reach and enhance customer experience.
- Analyze customer insights to guide product positioning and messaging.
Team Leadership & Development
- Build and manage a high-performing marketing team with expertise in digital marketing, branding, and customer engagement.
- Set clear objectives, KPIs, and performance metrics, fostering a collaborative environment focused on innovation and continuous improvement.
- Promote cross-functional partnerships to drive consistency and impact across marketing initiatives.
Budgeting & Performance Measurement
- Develop and manage the marketing budget, with a particular focus on optimizing digital marketing investments.
- Establish KPIs to measure campaign effectiveness, analyze performance data, and make strategic adjustments.
- Use marketing analytics and insights to continuously refine and improve digital marketing strategies.
Qualifications :
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree preferred.
- 10+ years of progressive marketing experience, with a strong background in digital marketing, customer acquisition, and brand strategy.
- Proven experience in a senior marketing leadership role, preferably within consumer goods, home improvement, or B2B sectors.
- Expertise in digital marketing tools, CRM platforms, SEO, PPC, and social media marketing.
- Strong analytical skills with the ability to interpret marketing data and leverage insights to drive strategic decisions.
- Solid knowledge of SEO, web analytics and Google Adwords
- Exceptional communication and leadership skills, with a track record of building and developing high-performing teams.
This role is a unique opportunity for a dynamic leader to make a substantial impact on a growing organization, shaping a best-in-class supply chain that supports operational excellence and customer satisfaction.
Compensation : From $150,000.00 per year depending on experience plus discretionary bonus
Working at PEAK
The Peak Group of Companies is a leader in home improvement, supplying a vast array of innovative products throughout Canada and the US.
Peak is a highly valued, strategic partner of Home Depot. Our unique business platform perfectly aligns with Home Depot’s do-it-yourself and professional customer, and our best in class products are offered throughout Home Depot’s massive retail network.
The greatest strength of Peak is our vibrant and passionate people.
Peak is a place where innovation is encouraged, talent and teamwork are celebrated, and results and success are rewarded.
Join Us Today!
With our exponential growth, there are numerous opportunities across our Corporate and Distribution Centre teams.
Explore our various positions to find one that best fits your goals. Please also join our Talent Community to keep updated for future openings!
Working at PEAK
We care about you and your loved ones
- Great benefits and perks
- Competitive salaries
- Comprehensive group benefits plans
- Engagement events
- Wellness program
We care about your growth and development
- Material Handling Equipment certification
- Supervisor skills training
- On-the-job coaching and mentoring
- Education assistance
- Professional development
- Career growth opportunities
We care about your success
- We are a remarkable and collaborative team who wants you to succeed
- We are an Award-winning company; we celebrate and share our successes
- We are highly admired in the home improvement industry; we encourage innovation and creativity
- Your commitment will not go unnoticed; we reward hard work and initiative
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