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Sales Manager
Sales ManagerSea Cider Farm & Ciderhouse • Mission, BC, CA
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Sales Manager

Sales Manager

Sea Cider Farm & Ciderhouse • Mission, BC, CA
30+ days ago
Job type
  • Full-time
Job description

Help lead the growth of one of Canada’s most celebrated craft cideries!

Sea Cider is seeking a dynamic Sales Manager to drive revenue growth and lead our talented sales and marketing team. If you’re an inspiring leader with a proven record of achieving results — and love the idea of working for a farm-based, award-winning cidery — we’d love to hear from you!

Quick Stats

  • Compensation : Up to $70,000 annual salary + monthly performance bonus
  • Schedule : Monday to Friday, 9am–5pm (on-site)
  • Reports to : General Manager as a member of the Senior Management Team
  • Team Reports : 4 full-time sales professionals + 1 marketing specialist
  • Focus Areas : Wholesales, event sales, direct‑to‑consumer sales, and marketing
  • Mission : Drive revenue growth, profitability, and team success

The Role

The Sales Manager leads all aspects of sales and marketing at Sea Cider — from strategy and execution to team leadership and customer engagement. As a key member of our Senior Management Team, you’ll shape growth initiatives across all sales channels and inspire your team to exceed multi‑million‑dollar sales targets.

Key responsibilities include :

  • Managing all sales channels : wholesales, on‑site events, and direct‑to‑consumer
  • Coaching and supporting a motivated team of five
  • Collaborating with leadership on business development and building brand equity
  • Tracking and analyzing performance against sales targets
  • Driving continuous improvement in revenue and profitability
  • You will receive comprehensive onboarding covering company policies, our sales protocols, departmental management, and cider (of course!). Other benefits include :

  • Company events
  • Dental care
  • Discounted or free food and beverages
  • Extended health care
  • Free on‑site parking
  • Life insurance
  • Mileage reimbursement for work related travel
  • Technology allowances (cell phone, computer)
  • Paid time off for sickness, bereavement or extreme weather events
  • RRSP matching
  • After one year in this position
  • About Us

    Sea Cider is a certified organic orchard and ciderhouse near Victoria, BC. We craft exceptional ciders from heirloom apples and create unforgettable experiences for our customers. We value teamwork, sustainability, and a positive, inclusive workplace culture.

    About You

    You are an experienced sales professional and people leader who thrives on building relationships, motivating teams, and achieving results. You combine business acumen with a collaborative spirit and genuine passion for craft beverages and memorable experiences. Your qualifications include :

    Education :

  • Required : Serving It Right certification
  • Required : Post secondary degree or diploma in management or related field
  • Experience :

  • Required : Experience in beverage wholesales or event sales
  • Required : At least three years of experience leading teams, managing budgets, and achieving revenue targets
  • Required : Proven success in business development
  • Skills :

  • An aptitude for diplomacy and resolving customer complaints successfully
  • A gift for creating a positive team culture and inspiring team success
  • Budget management and implementing strategies to grow revenue
  • Highly proficient using industry software and eager to adopt new technology tools to improve sales performance
  • Personal Qualities :

  • A collaborative mindset
  • Eager to receive feedback and drive the team’s continuous improvement
  • Enthusiasm for learning about cider and working for a community‑minded, farm‑based business
  • Physical & Practical Considerations :

  • Able to lift up to 25 kg and work on your feet, indoors & outdoors, for hours at a time
  • Able to work occasional evenings and weekends, following our lieu day policy
  • How to Apply

    Send your resume and a cover letter to hr@seacider.ca telling us why you’re the perfect fit. We thank all applicants, but only those shortlisted will be contacted.

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    Sales Manager • Mission, BC, CA

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