marketing coordinator

Education

• College / CEGEP

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Provide consultation on planning and starting of new businesses.
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Supervise professional and support staff and students
• Write speeches, presentations and press releases
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Plan development projects
• Recruit and hire staff
• Respond to enquiries from members of the business community concerning development opportunities
• Provide advice on procedures and requirements for government approval of development proposals
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Review and evaluate commercial or industrial development proposals
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy / sell Internet sites
• Ensure appropriate business / commercial licenses are in place
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Overtime required
• Large workload
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Organized
• Team player
• Reliability
• Quick learner
• Due diligence

Experience

• 1 year to less than 2 years

Green job

• Involves duties and responsibilities that lead to positive environmental outcomes