Creative Copy Manager

Overview

Join our team to achieve your full career potential. We are proactive, outside-the-box thinkers and doers who aim to make the Laura and Melanie Lyne brands shine. Laura Canada is a family-owned retailer based in Laval, Quebec with brands Laura and Melanie Lyne.

Responsibilities

• Lead a team of six copywriters, providing guidance, mentoring, and fostering a collaborative environment.
• Assign projects, set priorities, and ensure timely delivery of high-quality copy that aligns with brand guidelines and objectives.
• Conduct regular performance evaluations, provide constructive feedback, and identify opportunities for growth and development.
• Develop and execute a cohesive brand storytelling strategy that effectively communicates the essence and values of the Laura & Melanie Lyne brands.
• Collaborate with Marketing, Graphic Designers, Designers, and other cross-functional teams to understand brand positioning and translate it into engaging copy across multiple platforms.
• Craft compelling narratives that resonate with the target audience, effectively conveying brand messaging and driving emotional connections.
• Establish and maintain a consistent voice and tone for the Laura & Melanie Lyne brands across all communication channels.
• Develop comprehensive brand style guidelines to ensure a cohesive brand experience and facilitate effective collaboration with internal and external stakeholders.
• Review and edit copy to ensure it aligns with brand guidelines, maintaining a high standard of quality and coherency.
• Oversee the creation and delivery of various types of content, including editorial pieces, emails, digital ads, website content, in-store signage, and social media posts.
• Collaborate with the creative team to develop engaging concepts and campaigns that enhance brand visibility and drive customer engagement.
• Stay up to date with industry trends, consumer insights, and emerging platforms to continuously optimize copy and storytelling strategies.
• Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of exceptional quality.
• Coordinate with stakeholders, including Marketing Managers, Graphic Designers, Designers, and other team members, to gather requirements and align copy with broader marketing initiatives.
• Conduct thorough proofreading and editing to ensure accuracy, consistency, and adherence to brand standards.

Qualifications

• Bachelor's degree in English, communications, marketing, or a related field (or equivalent work experience)
• Proven experience in copywriting, content creation, or a similar role, preferably within the retail or consumer goods industry
• Strong leadership and team management skills, with a demonstrated ability to inspire and motivate a creative team.
• Excellent storytelling abilities, with a keen understanding of how to engage audiences through compelling narratives.
• Exceptional writing, editing, and proofreading skills, with a meticulous attention to detail
• Deep knowledge of brand development and the ability to translate brand positioning into effective copy.
• Familiarity with digital marketing platforms and channels, including social media, email marketing, and website content management systems.
• Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines.

About Laura Canada

Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada.

We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com.

We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.