Senior Marketing Advisor - Affinity Deployment

JOB DESCRIPTION

About the role

We’re looking for a Senior Marketing Advisor - Affinity Deployment to join our growing team!

Position Summary :

The Senior Marketing Advisor will report to the Manager of Marketing Affinity Deployment and play a vital role in campaign planning, lead production, and deployment coordination for belairdirect's Affinity groups and white label portfolio. This position encompasses a variety of growth initiatives across multiple channels, including email, direct mail, and both printed and digital advertising. The Senior Advisor will manage relationships with internal and external partners and represent the marketing team in various committees and cross-functional meetings. The role requires quick problem-solving abilities to adapt to changes effectively.

Key Responsibilities :

Campaign Management

Oversee the production and deployment of marketing campaigns and client communications (emails, direct mail, and advertising) targeting customers and prospects within the belairdirect Affinity and white label portfolio, ensuring alignment with business objectives, timelines, and budget.

Proactively lead projects and adapt swiftly to changes, collaborating with internal teams (Data, IT, Operations, Brand) and external partners (print and mail house, creative agency, postal provider) for effective implementation.

Participate in and represent the team during Affinity growth planning and performance evaluation forums, offering insights and recommendations for continuous optimization and outperformance.

Review and manage approval processes with internal teams and Affinity groups.

Proofread and approve new marketing materials to ensure they are of high quality and error-free.

Handle purchase orders and invoice processing, tracking expenses to adhere to the Affinity production budget.

Required Skills and Qualifications :

Post Secondary education in Marketing or Communications – is required

Minimum 7 years experience in email marketing, direct mail marketing and advertising – is required

Strong proficiency in Microsoft Office Suite and Adobe Cloud – is required

Strong organizational skills with the ability to manage priorities effectively.

Demonstrated collaborative and relationship-building abilities.

Adaptability to changes in a fast-paced environment.

Leadership qualities and strong teamwork skills.

Proactivity, striving for excellence, and attention to detail.

A mindset that challenges the status quo and fosters innovation.

Bilingualism (French / English) - Need to interact on a regular basis with colleagues across the country – is required.

No Canadian work experience required, but must have authorization to work in Canada.

LI-Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team :

A financial rewards program that recognizes your success

An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

An extensive flex pension and benefits package, with access to virtual healthcare

Flexible work arrangements

Possibility to purchase up to 5 extra days off per year

An annual wellness account that promotes an active and healthy lifestyle

Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

Inspiring leaders and colleagues who will lift you up and help you grow

A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.