Sr. Content Writer to support our banking client
Duration : 6 months with possible extension
Location : Hybrid (Tuesdays and Thursdays in DT Toronto)
Must haves :
- 5+ years of experience as a Content Writer for enterprise clients (ideally banks or other FI )
- Experienced user of Contentful, Bynder, Vidyard, Pardot.
Nice-to-have :
Bilingual - ENG-FR - strongly preferred
Key Responsibilities :
Content Creation and Publishing :
- Ensure that content aligns with brand standards and guidelines.
- Upload and manage media assets such as images, videos, and other multimedia.
- Schedule and publish content across various platforms, ensuring timely and accurate delivery.
Content Formatting and SEO Optimization :
- Structure content within Contentful using the Rich Text Editor (RTE) for optimal readability and accessibility.
- Apply proper formatting to enhance user experience and optimize content for search engines (SEO).
- Manage metadata by adding SEO titles, descriptions, tags, and other schema to enhance content visibility.
Content Workflow Management :
- Manage content workflows, including drafting, reviewing, and publishing processes.
- Collaborate with content owners and stakeholders to validate and refine content.
- Handle triage requests and manage daily business-as-usual (BAU) tasks.
Content Management and Organization :
- Maintain and organize the Contentful space, ensuring a well-structured content hierarchy.
- Create and manage relationships between different content levels for seamless navigation and user experience.
Quality Assurance (QA) :
- Perform thorough quality checks for grammar, spelling, and stylistic consistency.
- Ensure all media assets are correctly formatted and presented in the appropriate file types and dimensions.
Collaboration and Stakeholder Engagement :
- Coordinate with UX designers, journey owners, marketing teams, and other stakeholders to ensure a cohesive content publishing process.
- Engage with stakeholders to gather feedback and make necessary adjustments.
Training, Support, and Documentation :
- Serve as the Subject Matter Expert (SME) for Contentful, providing support and onboarding new users.
- Troubleshoot content-related issues and provide ongoing support for content creation and management.
- Continuously improve and update documentation for content authoring processes.
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