Senior Manager, Strategic Content

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The opportunity :

Want your words to change lives? Then this position is for you. We’re looking for a strong communicator with an analytical edge. You’ll be responsible for creating content that helps ApplyBoard stand out, from high-profile communications to insight reports. You’ll devise and own a smart content strategy that combines thought leadership, data, and storytelling to compliment our marketing mix. Together with the team of strategic content creators that you’ll manage, your content will increase brand awareness, reach new customers, and create better engagements with our existing clients, industry partners, and government.

You’ll be part of a thriving marketing team, and a mission-based company that wants to unlock the potential of every aspiring mind. You’ll use your passion for communication on a daily basis.

What you'll do everyday :

Manage, coach, and grow a team of strategic content creators to support the planning and execution of all strategic communications

Develop ApplyBoard’s strategic content strategy and calendar of deliverables, assigning work to the team, ensuring deadlines are met and high-quality content is produced

Source, organize, and analyze large amounts of first- and third-party data, making educated conclusions to craft informative, information-heavy communications including industry and study trend reports, insight reports, gated e-books, and report publications that can be used across our different segments and audiences

Champion the smart use of emerging technologies, including AI, to enhance content creation, insights, and distribution, while maintaining a high standard of originality, insight, and authenticity

Create compelling consumable content for our blog, social channels, and other owned channels for lead gen and nurture, sometimes ghostwritten on behalf of other leaders

Equip our sales teams with content and training they need to engage buyers effectively and close deals faster

Utilize content to establish ApplyBoard as a thought leader within the ed-tech landscape, building brand awareness and positively impacting operations

Apply SEO best practices and research to optimize content

Collaborate with other members of the marketing team to turn content into various formats, sometimes providing direction on design and distribution

Co-create government relations and sector advocacy material for all major destination markets, in conjunction with ApplyBoard's legal team

Facilitate content brainstorming sessions within marketing and cross-functionally

Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for innovation in marketing strategy and tactics

Stay informed about industry best practices, technologies, and regulatory developments to continuously enhance the effectiveness and efficiency of marketing efforts

Build and refine presentation decks for key ApplyBoard events, including keynote presentations for executive leadership

What you bring to the table :

7+ years of professional writing and editing experience in a fast-paced environment, ideally in a tech industry

Exceptional written communication skills with strong attention to detail and editing ability

Strong interpersonal skills with the ability to build trust and maintain relationships cross-functionally and with leadership

Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines

Previous experience managing and / or mentoring writers and content creators

Experience creating technical, editorial, and keyword-targeted content

Strong understanding of marketing principles and SEO best practices

Strong understanding of the international education landscape, esp. in relation to government policies

Ability to translate complex information into clear, user-friendly content

Thrives in an independent work environment with the ability to problem-solve and manage

Ability to work well under pressure while producing high-quality work

Experience with marketing and automation tools, including Hubspot, WordPress, and Canva is an asset

Experience analysing, manipulating, and parsing data using tools such as Excel, Google Sheets, and Tableau is an asset