Marketing Innovation Manager
High Liner FoodsMississauga, ON LWG, CAN30+ days ago
Job type
- Full-time
Job descriptionBachelor’s degree in Business, Marketing, Innovation, or related field; MBA preferred. 5–7 years of progressive experience in brand marketing, innovation, or product development — ideally within CPG or food service categories. Proven track record in leading successful new product launches and building long-term brand growth platforms. Strong commercial acumen and understanding of market dynamics, financial modeling, and shopper / consumer behavior. Experience in cross-functional leadership, ideally with R&D, Sales, and Supply Chain collaboration. Curious and future-forward mindset with the ability to identify emerging trends and convert them into actionable ideas. Strong storytelling and communication skills with the ability to influence at multiple levels. Comfortable managing ambiguity and driving progress in a fast-paced, environment. Competitive Salary Heath, dental & vision coverage Pay for performance incentives Employee & Family assistance programs Wellness Programs Retirement Planning Supplemental Parental Leaves Disability Support Family friendly Flex policies & Summer hours Volunteer hours Learning and mentorship opportunities Safety focused work environment
High Liner Foods is seeking a Platform Lead, Innovation to drive growth through the creation and expansion of innovation platforms within our food service and retail portfolios. This is a hands on innovation role, accountable for taking new products from ideation right through to post-launch success — ideal for someone who can blend strategic thinking with a focus on detail and delivery. Cross functional collaboration with R&D, Supply Chain, Commercialization, Brand Marketing and Sales is a critical enabler.
Essential Duties and Responsibilities
- Lead the development and delivery of one or more of the company’s breakthrough or breakout innovation platforms, driving significant profitable growth.
- Translate consumer, category, and culinary insights into compelling innovation concepts and bold product ideas.
- Own the full lifecycle of platform innovation from concept to in-market performance, working closely with R&D, Sales, Business Development, Finance, and external partners.
- Build robust business cases including sizing opportunities, estimating costs and margin, assessing channel and shopper dynamics, and mapping commercial implications.
- Partner with Brand Marketing, Sales, and Retail Marketing teams to position and activate new platforms in market, tailoring messaging and tactics to customer and consumer needs.
- Manage cross-functional project teams and external agency partners in the development of platforms, concepts, and marketing toolkits.
Qualifications
What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.
To learn more please visit our career / LinkedIn / Indeed page
Current employees please note : this position is referral bonus eligible! See our policy for more details.
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Marketing Manager • Mississauga, ON LWG, CAN
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