Digital Marketing Specialist

CAA Atlantic is recruiting for a Digital Marketing Specialist based either in our Dartmouth, Nova Scotia or Saint John, New Brunswick office. We are looking for an individual with a passion for all things digital.The ideal candidate will have a minimum of 3 years of digital marketing experience coupled experience in building landing pages, understanding content marketing, social boosting, user experience, and project management. As the Digitial Marketing Specialist, you will be responsible for driving digital change within our organization, working closely with our advertising agencies, and managing digital screens.If you're a self-starter with strong problem-solving skills, excellent communication abilities, and attention to detail, we'd love to hear from you. This position allows you the opportunity to work both independently and part of a team.ResponsibilitiesCoordination of Digital Advertising Campaigns : Coordinate digital advertising initiatives, working closely with our media agency to drive value.Collaborate with team members on creative requirements for campaigns.Ensure campaigns are launched on time with tracking implemented.Ensure smooth communication and reporting with key internal stakeholdersWebsite Communications : Maintain and update website content, ensuring accessibility and optimal user experience.Work closely with IT to ensure data integrations and member segments are updated.Develop processes and manage content approvals.Email Communications : Plan and manage the email content calendar, communicating and advising line-of-business stakeholders to ensure emails are optimized, tested, and driving member value.Build and optimize email journeys.Analytics & Reporting : Regularly report on digital advertising campaign results, making recommendations to maximize ROI.Expertise in Google Analytics, including tagging, tracking, setting up dashboards, and reporting.Work closely with consultants to translate stakeholder needs into technical requirements.QualificationsMinimum of 3 years of digital marketing experience.Bachelor's degree in Marketing, Digital Media, or related field.Proven experience managing budgets and coordinating multiple deadlines.Excellent understanding of digital channels, including search, mobile, social media, and web.Proficiency in MS Office, Google Applications, Drupal, and social media management tools.Experience with Adobe Creative Cloud, Salesforce Marketing Cloud, Google AdWords, Khoros, or other social management platforms is a plus.Experience with CASL is an asset.SkillsCommunication, Tracking, Advertising, Digital, MarketingArrayAbout CAA Atlantic CAA AtlanticAt CAA Atlantic, we're not just a company; we're a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947, we are deeply rooted in our region, but our vision is firmly fixed on the future. Our mission? To revolutionize the way people experience safety, travel, and well-being in the 21st century.Serving our members with pride across the four Atlantic Provinces, we're not your typical organization. As a forward-thinking, not-for-profit, we're committed to pushing the boundaries of what's possible.If you're looking to be part of a company that's leading the charge in modernizing the travel and safety industry, look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years, we're on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together, we'll drive innovation, ensure safety, and redefine the way Atlantic Canada experiences the world. Why Work With Us : Challenging work with an amazing team Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation, Ronald McDonald House Atlantic and the Janeway Children’s Hospital Foundation in 2022, in addition to many more) A competitive compensation package Generous paid time off based on professional experiencePaid volunteeringTelemedicine - provides you with 24 / 7 direct access to medical care and wellness services by phone or video chatHealth and Safety of employees is the number one priority Complimentary Premier CAA Membership An in-house gym facility and / or corporate gym rate and partial reimbursement An innovative and dynamic work environment Ongoing learning and development opportunitiesOur Vision : To be the most trusted and sustainable Member organization in Atlantic Canada.Our Mission : To make a difference every day by anticipating, understanding, and exceeding the expectations of our MembersOur Core ValuesWE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will, to provide the safety and security they can count on and deliver the great service they’ve come to expect. Our word is our bond.WE THINK DIFFERENTLY We create a culture built on being curious, embracing new ideas, backgrounds, and perspectives, which expands our thinking and leads to creative solutions. WE DO THE RIGHT THING We commit to operating in the best interest of others, upholding integrity and being transparent in our actions and decision making.Diversity and inclusion at CAA AtlanticAs a member-driven organization, we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential, and we recognize that diverse perspectives enhance our collective innovation, creativity and allow us to provide amazing service to our Members.AccommodationApplicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.