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Director, Marketing - Culinary

Director, Marketing - Culinary

Conair Consumer Products ULCWoodbridge, ON, Canada
19 days ago
Job type
  • Full-time
Job description

Conair Consumer Products ULC is a privately owned company and part of Conair LLC, a global organization operating in more than 120 countries. Located in Woodbridge, Ontario and offices in Montreal, Quebec, we are a leading beauty care and small kitchen appliances company that service the retail and professional markets in Canada with brands such as Conair, Cuisinart, and BaBylissPro.

The Position :

We have an exciting opportunity for a Director, Marketing - Culinary .   If you are looking for an opportunity to join a thriving, dynamic organization with an entrepreneurial spirit and an action-oriented culture, this role is perfect for you.

The Director, Marketing - Culinary will be responsible for leading, overseeing, and implementing marketing strategy, programs, and initiatives (digital and non-digital) for the Cuisinart brand product lines within various categories across all channels, focusing on driving brand awareness, visibility, and growth within the Canadian market.

Responsibilities :

  • Develop, prepare, and execute on marketing strategies, programs, and initiatives including digital marketing, social media, and promotions ensuring alignment with corporate and divisional goals and growth objectives.
  • Measure and report on the performance of marketing campaigns and assess against established goals / targets.
  • Develop marketing materials (e.g. advertisements, product descriptions, videos) to support retailers (in-store and online) ensuring proper brand visibility including product placement and promotional signage.
  • Define and communicate brand positioning, creating presentation and communication materials that highlights unique selling points for product lines to ensure consistency in messaging.
  • Prepare and execute the go-to-market strategy for new product launches and assess the impact on sales in the marketplace.
  • Build strong partnerships with internal departments (e.g. sales, product marketing, supply chain) and external partners to ensure effective delivery of all marketing plans / programs (digital and non-digital).
  • Understand and interpret the Canadian market encompassing trends, retail environment, competition, and the economy to identify product gaps and growth opportunities.
  • Conduct ongoing P&L analysis of products within portfolios including inventory levels, sales, areas for growth, and provide recommendations for slow moving SKUs.
  • Travel and attend trade shows as required.

Minimum Qualifications :

  • Degree in Business / Marketing or related field.
  • Minimum 7-10 years in a marketing lead role, preferably within the consumer packaged goods industry.
  • Outstanding analytical, critical thinking, and decision-making skills.
  • Innovative and creative mindset with a strong understanding of consumer behaviour
  • Strong organizational and time management skills with the ability to handle multiple requests in a fast-paced, deadline driven environment.
  • Able to work independently and with initiative in a dynamic, team environment.
  • Strong attention to detail and accuracy.
  • Excellent interpersonal, communication, and presentation skills.
  • Strong project planning skills.
  • Proficient in MS Office (Word, Excel, PowerPoint) and creative tools for presentations.

    • What we offer :

    We offer a hybrid-working environment and an attractive compensation package including extended health benefits, life insurance, and a defined contribution pension plan.

    Please forward your resume and cover letter to : [email protected]