eCommerce, Content Manager

Overview

Business area : Nestlé Purina

Location : Mississauga, ON located at 2500 Royal Windsor Dr, Mississauga ON L5J 1K8; Hybrid

A Little Bit About Us As a company made up of pet owners, we believe that pets and people are better together. If you share our passion for pets and you're looking for a career where you can take ownership, collaborate and contribute to challenging, satisfying and meaningful work, then you are the type of person we want at Nestlé Purina PetCare Canada. We are a leader in the pet care and pet nutrition industry, producing Canada’s best loved brands including Beneful, Beyond, Dog Chow, Cat Chow, Fancy Feast, Friskies, Tidy Cats, Pro Plan, Purina ONE and many more. Join us in enriching the lives of pets and the people who love them.

What to Expect

We are looking for an eCommerce Content Manager based at our Mississauga Office reporting into the Director, eCommerce where you will lead the development of excellent digital content strategies for online retailers as the Digital Commerce Content Manager. You will ensure all content is strategically tailored for each platform, driving sales and improving customer experience. Responsibilities include developing and briefing retail product and brand page content, optimizing digital assets through our digital merchandising platforms, and collaborating with sales and brand teams to best showcase Nestlé Purina brands on our retailer websites. The art of brand storytelling will blend with the innovative and strategic mindset of the eCommerce Content Manager in this role.

A day in the life

eContent Development & Management

• Lead content strategy and planning to build compelling consumer experiences that drive engagement through eye-catching brand imagery, videos, and copy that meets retailer requirements.
• Enhance content for search engine optimization (SEO) through effective keyword research and strategies advised by the Senior eCommerce Manager, including copy optimization, Taxonomy / Tagging, Grouping Strategy, Title Variation Strategy, etc.
• Lead test and learn content projects to continually improve performance and keep Nestle Purina Products at the forefront of new trends and opportunities.
• Manage content across priority eRetailers, ensuring recency, relevancy, and accuracy by effectively managing timelines to ensure product content and specification are available for new product launches and renovations.
• Maintain close collaboration with retail account teams to understand retailer needs and site requirements.
• Collaborate with internal collaborators (marketing, ecommerce, IT, sales and creative teams) to align operational initiatives with broader business objectives.
• Be the internal champion leading creation and adaptation of eContent assets for use in product carousels and advanced below the fold / brand hub content areas of eRetailer sites, coordinating with cross functional teams.
• Encourage the utilization of new digital content tools and processes within cross-functional teams, involving onboarding, training, and sharing protocols.
• Work with team to maintain retailer product content and specifications library (Salsify).
• Support the optimization of the Product Information Management (PIM) system, focusing on scalability, automation, and data enrichment to improve product content quality and relevance.

Enterprise Data Governance & GS1 Product Standards

Reporting & Competitive, Channel, and Industry Monitoring

Role Requirements

Preferred Skills

Benefits

What You Need To Know

We will be considering applicants as they apply, so please don’t delay in submitting your application. Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

#Salaried

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