Marketing Manager

Marketing Manager

KLONDIKE Lubricants is Canada’s leading brand of high performance commercial, industrial, and automotive lubricants, greases, and oils. Much more than a lubricant company, we are a leader in providing business solutions and growth opportunities to our thousands of loyal dealers and end users. For over 35 years, we have helped our customers grow by developing market-leading products, delivering them through our dedicated distribution network, and standing behind our quality promise.

Our mission is to provide best-in-class service to our customers, from onboarding to after-sales support. We are a dynamic, entrepreneurial, and flat organization that offers exciting growth opportunities for talented professionals searching for a new challenge.

We are currently searching for a Marketin g Manager to lead our marketing team and build out our marketing strategy.

The Role Philosophy

We’re on the hunt for a Marketing Manager to join our Langley HQ! As a key member of our team, you’ll collaborate closely with our Leadership Team to drive our mission of building a world-class lubricant brand that helps our dealers build their business.

It’s an exciting time to join KLONDIKE as we’re planning to grow twofold over the next three years! We’re planning to expand our product line depth, broaden our marketing presence, establish hundreds of dealers throughout the US, and so much more.

As part of our growth, this is an opportunity where you’ll be empowered to manage and expand our marketing efforts, and play a pivotal role in ensuring that our marketing dollars are working for us to meet our business objectives now and into the future.

We’re looking for a leader who has a strong marketing background and is experienced with digital marketing in the B2B space. If this sounds like you and you’re passionate about joining a fast-growing brand and rolling up your sleeves as we build, this is where YOU come in.

Who You Are

You are ready for a bold and energizing career move, where you will be awarded the latitude and the opportunity to lead a fast-growing company’s marketing function. You believe that marketing starts with getting the basics right , but you understand that world-class marketing is about much more. You are driven by the possibility of change and are undeterred by early failures, choosing instead to push through and identify which elements of your strategy will stick. You are a collaborator and learner, and you will dive into our portfolio, analyze our consumers needs, understand our dealer network and get to know our leadership team to understand what truly sets KLONDIKE apart from other organizations.

You believe that progress comes from thinking big and working hard to achieve an audacious goal – this is how you have achieved success in your prior roles. You show up as your authentic self to work, taking on new challenges with purpose and enthusiasm. You recognize yourself in our motto : “Braving the Force of Movement”.

Curious? Read more about the details of the role below.

What You Will Build

Marketing Mix : We are Mavericks in the lubricants space and how we market Klondike is no exception.

• Develop strategies to generate excitement and interest for our comprehensive line of lubricants with targeted demand generation programs across a variety of customer industries
• Lead and direct a small cohesive team made up of individuals responsible for content creation, digital and print marketing, website deployment and lead generation
• Grow our demand generation function, fueling pipeline and revenue growth by meeting or exceeding monthly and quarterly lead targets
• Strike the right balance across a variety of acquisition channels – including pay-per-click campaigns, industry trade shows, digital advertising, social media, email and offline marketing
• Act as editor, ensuring the content reflects brand identity and business objectives
• Set clear KPIs and define measures of success, reporting on results and providing recommendations for continuous improvement

Team : As the leader of the driver behind growth in our business, you will foster robust relationships within the KLONDIKE team

Actively work with the sales team to identify and action new market opportunities

Partner with Procurement in the development stages to drive innovation that meets our customers needs and drives incremental revenue and margins

Coordinate with Sales and Client care to generate new leads and ensure materials are relevant to close deals

Lead and develop a team of high-performing marketers; motivate and coach for success, while ensuring executional success

Innovation : It’s in our DNA : through a commitment to always taking an innovative approach to not only challenges but opportunities alike, we cement our legacy as the brand that always brings value

Understand the end users needs and bring forward unique product innovations to meet those needs

Manage the product innovation process from idea generation through to product market launch

Innovate outside of our products; how we do business and deliver value to our dealers

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What We Offer