Sr. Product Manager

On behalf of our client, a leading national retailer dedicated to revolutionizing customer engagement through digital innovation, we are seeking a Senior Product Manager – Social Platforms. This is a high-impact, strategic role focused on building the technology ecosystem that powers one-on-one social relationships between the brand, its associates, and its community. Our client is looking for a visionary leader to bridge the gap between Marketing and Technology, developing scalable platforms for Influencer, Affiliate, and Local Social channels within a fast-paced, enterprise environment.

Advantages
Industry-Leading Scale: Drive digital strategy for one of Canada’s most recognizable retail brands, impacting millions of customer touchpoints.

Cutting-Edge Tech Stack: Lead the integration of emerging AI technologies into social platforms to stay ahead of market trends.

End-to-End Product Ownership: Move beyond simple execution to define the long-term vision, strategy, and roadmap from concept to market launch.

High-Visibility Influence: Partner directly with senior leadership across Engineering, Marketing, Legal, and Privacy departments.

Innovative Project Scope: Manage unique "Local Social" products that empower individual store-level engagement alongside global creator and affiliate platforms.

Collaborative Culture: Work within a sophisticated matrixed organization that values data-driven decision-making and cross-functional synergy.

Responsibilities
Strategic Planning: Identify market opportunities through competitive analysis to define the long-term vision for our client's social product suite.

Roadmap & Backlog Management: Own the product lifecycle by stack-ranking initiatives across all channels to ensure the delivery of maximum business value.

Cross-Functional Leadership: Partner with Engineering and Marketing teams to build integrated solutions that enhance customer trust and drive business growth.

Metric Tracking: Define and monitor success via adoption rates and ROI for Influencer, Affiliate, and store-level engagement platforms.

AI & Innovation: Manage the adoption of emerging AI technologies to optimize the technology ecosystem and social storytelling capabilities.

Requirements Gathering: Document detailed requirements and analyze product data to inform development cycles and business acceptance criteria.

Stakeholder Alignment: Navigate a matrixed organizational structure to align competing priorities and ensure privacy and legal compliance for all social products.

Qualifications
Professional Experience: Minimum of 5 years in Product Management, with a focus on social commerce, digital marketing, or customer engagement platforms.

Education: Bachelor’s degree is required; an MBA or relevant advanced degree is highly preferred.

Agile Expertise: Advanced proficiency in Agile methodologies, including backlog management, iterative development, and crafting strategic user stories.

Domain Knowledge: A deep understanding of the social media ecosystem, specifically creator platforms, affiliate marketing, and influencer management tools.

Analytical Skills: Strong ability to translate complex data and customer insights into actionable product priorities and measurable KPIs.

Communication Mastery: Exceptional ability to convey technical roadmaps to non-technical business stakeholders and vice versa.

Proven Delivery: A documented history of successfully launching platform-based products in a large-scale, complex corporate environment.

Summary
As a recruitment partner, we are looking for a candidate who thrives at the intersection of retail technology and social engagement. If you are a strategic product leader with a passion for building platforms that foster authentic community connection, we invite you to apply. Our client offers a dynamic workplace where your work will directly influence the future of retail in Canada.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.