Senior Salesforce Platform Manager

Job Description

The Senior Salesforce Platform Manager will serve as the central point of contact for all Salesforce operations, overseeing the platform’s ongoing maintenance, implementation, and configuration. This role will partner closely with key business units, acting as the subject matter expert to guide strategic decision-making and ensure the platform is optimally aligned with business goals. This role will provide technical leadership and support, driving platform adoption and user effectiveness across the organization. This role requires a deep understanding of Salesforce’s capabilities to identify opportunities for continuous improvement and optimization, positioning Salesforce as a key enabler of business growth. The Salesforce Platform Manager will leverage data-driven insights to streamline operations, enhance business processes, and make strategic recommendations that drive both operational efficiency and revenue growth.

Job Responsibilities:

Salesforce Platform Strategy & Leadership

• In collaboration with senior leaders, execute a long-term comprehensive Salesforce strategy that aligns with company objectives, ensuring the platform supports and enhances business processes.

• Lead Salesforce-related projects, from initial scoping and planning to execution, ensuring timely delivery and successful outcomes.

• Serve as the primary point of contact for Salesforce initiatives, collaborating with senior management, sales, delivery, COE, marketing, and other departments to gather requirements and provide tailored and scalable Salesforce solutions.

• Evaluate and recommend Salesforce products and features to improve productivity, efficiency, and customer engagement.

• Provide training and support to end-users, ensuring they have the skills and knowledge to effectively use Salesforce and connected systems.

• Stay updated with the latest Salesforce trends, tools, and best practices, and ensure the team is equipped with relevant certifications and training.

Salesforce Implementation & Optimization

• Lead the implementation, configuration, and ongoing optimization of Salesforce, ensuring it delivers maximum value by continuously improving workflows, processes, and integrations.

• Work closely with legal and other internal stakeholders to ensure data integrity, security, and compliance within Salesforce.

Connected Systems & Integration

• Partner with business units such as Financial Operations, IT, and Product Development to troubleshoot technical issues, identify improvement opportunities, and drive cross-system synergy with Salesforce.

• Manage complex Salesforce integrations (e.g., CPQ, Appcast Portal, Hubspot, Outreach, ZoomInfo, LeanData, etc), ensuring seamless data flow and process alignment.

• Drive implementation and alignment of Salesforce with other system/sub-systems and data governance processes, as required.

Reporting & Analysis

• Develop and manage dashboards, reports, and analytics within Salesforce, providing actionable insights to key stakeholders.

• Monitor Salesforce performance and usage, making data-driven recommendations to optimize processes and improve outcomes.

• Collaborate with business units to define and track KPIs, ensuring Salesforce is a driver of business growth.

Team Development & Salesforce Enablement

• Lead the training and enablement of internal Salesforce administration teams to ensure proficient user of Salesforce and connected systems, focusing on improving adoption and effectiveness.

• Foster a culture of continuous learning by staying up-to-date with trends, tools, and certifications, ensuring that the Salesforce team as a whole is equipped with the necessary skills to meet evolving platform demands.

Qualifications

• Proficient with Lightning, Salesforce CPQ (Configure, Price, Quote), Outreach, ZoomInfo or other platforms that integrate with Salesforce.

• Skilled in stakeholder engagement and cross-functional collaboration across diverse business units.

• Expertise in mapping processes and systems to align with the end-to-end customer journey.

• Strong analytical and problem-solving skills.

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team.

• Knowledge of best practices in data management and data security.

Education and Experience:

• Bachelor's degree in a related field or equivalent work experience.

• 7+ years' experience working in Revenue, Sales or Business Operations.

• 3+ years of experience as a Salesforce Certified Administrator with a deep understanding of the platform's features and capabilities.

• Proven experience in Salesforce strategy, implementation, and optimization, with a strong understanding of Salesforce architecture and best practices.

• Previous experience managing Salesforce projects including defining project scope, creating a project plan, resource management, monitoring and controlling, and closing projects.

Travel Requirements:

• Travel for this position is occasional, typically occurring a few times a year to attend internal and external meetings.

Supervisory Responsibilities:

• This position does not supervise others.

Additional Information

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024!

• We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
• We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read and check out on our website.
• We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.