Product Manager- SEO & Growth

At HouseSigma.com, we are transforming how Canadians buy and sell real estate through data-driven insights and cutting-edge technology.

As the fastest-growing real estate platforms, we empower our users with the tools they need to make informed decisions in a competitive market.

As we expand into new geographical markets across the country, we are seeking a dynamic and experienced SEO and digital marketing professional to lead our growth efforts.

In this role, you will be responsible for developing and executing comprehensive on-page and off-page SEO strategies, implementing digital marketing campaigns, and sourcing external tech and non-tech contractors.

You will also work closely with our in-house tech teams to ensure that our product offerings are optimized for search engines and aligned with our broader business goals.

Your Key Responsibilities will include

• SEO Strategy Development : Lead the creation and execution of on-page and off-page SEO strategies to enhance organic search visibility and drive user acquisition.
• Digital Marketing Campaign Oversight : Design, implement, and manage digital marketing campaigns that align with SEO objectives and overall business goals.
• Contractor Management : Identify, evaluate, and maintain relationships with external tech and non-tech contractors to support SEO initiatives and digital marketing efforts.
• Cross-Functional Collaboration : Work closely with in-house tech and operation teams to ensure seamless integration of SEO best practices into product development and content creation.
• Market Expansion : Drive initiatives to expand the company's reach into new geographical markets within the country, leveraging SEO and digital marketing tactics.
• Performance Monitoring : Regularly analyze and report on the performance of SEO and digital marketing efforts, using data-driven insights to optimize strategies.
• Stay Up-to-Date : Regularly monitor and implement the latest SEO and digital marketing trends, tools, and best practices to ensure the company remains competitive in rankings.

Experience and Qualifications

• 4+ years of hands-on experience in SEO, Digital Marketing or a related field
• Search Engine Optimization (SEO) : Demonstrated hands-on experience crafting and implementing robust SEO strategies that drive substantial user growth and acquisition.

Possesses deep knowledge of search engine algorithms and ranking factors, with strong proficiency in A / B testing, keyword research, and content optimization techniques.

• Product Marketing : Experience in launching and marketing digital products, focusing on consumer engagement, brand development, and driving user growth.
• Digital Marketing : Strong understanding of digital marketing channels, with demonstrable experience in leveraging these channels for growth, particularly in the Canadian market.
• Metrics & Performance Analysis : Demonstrated ability to track, analyze, and report on key performance metrics using tools like GSC, Google Analytics, Semrush and Moz, with proven experience using data-driven insights to optimize strategies and achieve measurable growth objectives.
• Proven Success : Previous experience with a demonstrated track record of delivering successful growth and user acquisition results is essential.
• Canadian Market Knowledge : Strong familiarity with the Canadian market, specifically with the unique characteristics and opportunities in Alberta and British Columbia.
• Project Management & Organizational Skills : Excellent project management abilities with strong organizational skills to effectively handle multiple tasks and priorities.
• Communication & Collaboration : Strong communication skills with the ability to collaborate effectively across teams.
• Educational Background : Bachelor's degree in Marketing, Business, Computer Science, or a related field.

About You :

• Motivated and Curious : You are a highly motivated individual with a strong intellectual curiosity and are eager to tackle new challenges.
• Collaborative Team Player : As a collaborative team player, you'll work with a team of strong leaders who have built a strong company culture while scaling unprecedented heights in the industry.

Your contributions will be valued, and you'll be an integral part of our success.

Adaptable and Independent : You thrive in a remote-first, collaborative environment and value freedom and autonomy in your work.

What You Can Expect From Us :

• Mission-Driven Work : At HouseSigma, you can contribute to the fantastic mission of helping home buyers and sellers across Canada.
• Competitive Compensation : Highly competitive compensation
• Flexible Work Environment : Remote-friendly work environment with flexible work hours and the ability to work from anywhere in Canada.

About HouseSigma :

HouseSigma is a leading technology platform that leverages the power of artificial intelligence to deliver up-to-the-minute home value estimates for all properties listed in the Ontario, Alberta, and British Columbia markets.

Our advanced algorithm enables homebuyers to obtain an exact automated home valuation with just one click. Additionally, HouseSigma accurately identifies comparable recently sold properties nearby to help buyers determine their optimal offer price.

At the heart of our platform is a team of dedicated professionals committed to values such as integrity, collaboration, customer service, and community engagement.

Join us and help revolutionize the real estate industry with your expertise in SEO, growth and user acquisition!

To apply, please submit an updated resume along with your portfolio. Please Note : A portfolio is required and must be included with your application.