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Marketing Communications Manager

Marketing Communications Manager

RaiseToronto, Ontario
5 days ago
Job type
  • Full-time
Job description

Job Description

Marketing Communications Manager

  • Location : Toronto, ON - Hybrid (Currently can WFH four days per week, Mon, Tues, Wed & Fri; must work at office)
  • Contract Length : 12 Months with possibilities of Extension

We at Raise are hiring a Marketing Communications Manager for one of our top clients. After establishing themselves as an industry leader, they’re now expanding their team to meet rising demand.

We’re hiring right now; if you’re interested, apply below for your chance to join a great place to work.

Responsibilities :

  • Deliver against the strategic 1-2 year marketing plan that is aligned to business revenue targets – within the allocated marketing budget. Monitor and manage plan through regular updates as necessary.
  • In partnership with the Director and Senior Director, manage the development and delivery of the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.
  • Work collaboratively across the Marketing teams and Marketing Solutions & Client Offers, and lines of business to ensure effective growth of the overall line of business revenue plan.
  • Build and develop relationships with the key business contacts to become a trusted and valued partner in their business growth (breadth and depth of business knowledge)
  • Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.
  • Ensure all marketing activities support the Banking brand and are brand compliant.
  • In partnership with the lines of business, be the subject matter expert on all competitive engagement insights and ensure proper integration of findings.
  • Leverage, promote and employ analytics to deliver measurable and profitable marketing initiatives – imbedding results driven learning into future initiatives for continued improvement.
  • Support the optimization of the Marketing budget – maximizing channels and marketing ROI.
  • Ensure on-going communication and regular status updates on all aspects of assigned Marketing Campaigns and activities with all key stakeholders.
  • Proactively identify new and effective ways to deliver target direct marketing communications support to the lines of business.
  • Must-Have Skills / Experience :

  • 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)
  • 1+ years' Financial services experience including knowledge of retail banking products. Credit Cards experience is ideal.
  • Without this experience it is a steep learning curve. If they have agency experience but no cc, this will work
  • Email marking experience producing client-facing communications
  • Experience managing budgets (Ensuring all costs come into estimate)
  • Undergraduate degree - preferably Marketing unless they have equivalent related experience.
  • Nice to Have :

  • 3+ years of experience working with an agency on creative.
  • Copy writing experience / familiarity
  • Strong Nice to Have
  • Understanding of how emails are created from a technical perspective.
  • Soft Skills :

  • Able to influence without authority, not afraid to share their point of view in a respectful manner
  • Excellent verbal and written communication skills.
  • Attentive to detail.
  • Self-starter with the ability to learn quickly.
  • Able to manage multiple email campaigns concurrently.
  • Able to build strong relationships across a diverse group of partners and stakeholders.
  • Ability to deliver projects on time; works with a sense of urgency.
  • Willingness to be flexible and learn.
  • Negotiation skills - able to manage difficult conversations - manage the expectations of the business when they ask for additional emails.
  • Able to influence internal partners and stakeholders.