Lead Generation Specialist

Are you looking for an opportunity to grow your career in marketing? We have an incredible opportunity for you!

At Duliban Insurance, we are not your average insurance broker – when you join the Duliban Dream Team, you become part of something bigger. Our tenets of honesty, integrity, and hard work inform everything we do – from our innovative technological approach to our commitment to the communities we serve, we drive for excellence while maintaining our homegrown roots. Join our award-winning Dream Team and grow with us!

The Lead Generation Specialist plays a pivotal role in driving Duliban Insurance Brokers’ sales and marketing efforts. They are responsible for developing and implementing lead generation focused marketing strategies that attract and engage clients through various digital channels. The key metrics for this role are monthly lead counts, sales, and campaign performance.

Responsibilities

• Strategize, develop, and execute comprehensive lead-generation marketing plans that include paid advertising campaigns and content creation. Platforms include Google, Microsoft, Reddit, Meta and LinkedIn.
• Manage the lead aggregators (webrater, ratehub, lowestrates), working on optimizing the flow of customers and ensuring they are functioning to the best of their ability.
• Prepare research before launching campaigns, as well as analyzing the effectiveness against company goals after launch based on data driven insights.
• Manage the Duliban customer referral program from start to finish, including shipping, reporting, and optimization.
• Design and implement marketing strategies for client engagement, including email campaigns, newsletters, billboards, direct mail campaigns.
• Manage lead aggregation tools, workflows, and optimization for lead generation.
• Zoho and Pathway sales communication workflow management and optimization for lead generation.
• Optimizing customer journey from lead to customer.
• Implementation to reporting of website AB testing for page optimization and lead generation.
• Keep up to date on industry digital marketing trends, prepare pitches on new experiments to generate leads.
• Review and update website with new engaging content to build our SEO program
• Update scorecards and reports as needed.
• Review data platforms (Meta, AHREFs, Google Search Console, Google Analytics, Zoho) to understand the consumer and make strategic decisions based on results that directly benefit lead generation and sales.

Requirements

Skills & Qualifications

Benefits

Duliban Insurance Brokers is an award-winning third generation brokerage that has been consistently named a top insurance workplace, winner of Brokerage of the Year (2019), and Lincoln’s Business of the Year (2022). As a division of the McDougall Insurance Group with offices across Niagara and Haldimand, our team prides itself on helping clients find simple, affordable solutions to all their auto, home, business and farm insurance needs.

As a valued Dream Team Member, you receive :

Become a valued member of the Duliban Dream Team and work alongside dedicated, motivated individuals committed to the communities we serve. Come and join us!

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