General Sales Manager

Job Description

Job Description

Drive Your Career Forward with Bruce Nissan

This is not just another leadership role — this is a career-defining opportunity.

Bruce Nissan is seeking a results-driven, people-focused General Sales Manager to lead from the front at our brand-new, state-of-the-art dealership. Backed by an established team, strong inventory flow, and an innovative, high-demand brand, this is your chance to step into a busy showroom with serious earning potential and a clear path for long-term growth.

If you’re a proven automotive leader who thrives in a fast-paced environment, loves building winning teams, and wants to be rewarded for performance, this opportunity was built for you.

💰 Exciting Bonus Opportunity! 💰

Bring 3+ years of sales management experience and unlock a signing bonus of up to $3,000 — A great opportunity just got even better!

How You’ll Lead

As General Sales Manager, you’ll take ownership of performance, culture, and customer experience, while mentoring and motivating a high-performing sales team.

Key responsibilities include :

Lead, coach, and hold the sales team accountable to exceed targets

Drive new and pre-owned vehicle sales performance

Oversee desking, closing, and deal structuring

Deliver an exceptional customer experience from first contact to delivery

Analyze sales data and execute strategies for continuous improvement

Set the standard for professionalism, urgency, and winning culture

The Leader We’re Looking For

Proven leadership experience in automotive sales (candidates with 3+ years of experience qualify for a signing bonus of up to $3,000)

Valid Driver’s License and acceptable Driver’s Abstract

A strong closer who can develop closers

Highly organized, competitive, and results-driven

Confident decision-maker with strong communication skills

Passionate about people development and building elite teams

Innovative, adaptable, and energized by a high-volume environment

Benefits & Perks That Match Your Drive

At Bruce Nissan, we back our leaders with industry-leading support :

Enjoy a healthy work / life balance with Paid Personal Time Off & Vacation

Set yourself up for financial success with a Group RRSP with Matching Contributions, TFSA & VIP Banking Services

Comprehensive Insurance & Medical Benefits

Save big with Employee Discounts across the entire Bruce Auto Group

24 / 7 Virtual Healthcare Platform providing primary care, counselling, and legal support for the whole family

Ongoing leadership training and real opportunities for career advancement

Ready to lead, earn, and grow?

If you’re looking for a General Sales Manager role where your leadership drives results and your results drive rewards — we want to hear from you!

Apply today and take the driver’s seat at Bruce Nissan!