Trade Marketing Manager

Finding the right balance between strategic planning and high-energy execution is rare, but that is exactly what our client is looking for in their next Manager, Trade Marketing.

Cella by Randstad Digital is representing a leading global brand to find a proactive marketer who can bridge the gap between brand vision and retail reality. This is a high-impact role within a cross-functional team, focusing on elevating brand presence across wholesale and retail environments. This contract role will have you working onsite in Vaughan at this company's Canadian headquarters.

As the Manager of Trade Marketing, you will be the driving force behind seasonal marketing programs for key retail partners. You will act as a vital link between Sales, Merchandising, and Digital teams to ensure the brand stands out both online and in-store for their running and soccer product lines. This role requires a blend of creative disruption and disciplined project management to drive sell-through and brand heat.

Advantages

High Visibility : Lead marketing initiatives for major retail accounts within a globally recognized brand structure.

Dynamic Environment : Work within a fast-paced, high-performance team that values creative problem-solving.

Collaborative Culture : Partner with diverse internal teams and external vendors to bring large-scale sporting activations to life.

Responsibilities

Account Strategy : Develop seasonal account plans and deliverable lists in collaboration with sales and merchandising teams.

Activation Leadership : Lead the development and execution of all marketing activations, focusing on in-store communications (ISC), retail events, and digital / social integrations.

Media Coordination : Partner with retail accounts and internal digital teams to brief and launch effective paid media programs.

Project Management : Own timelines and communications for account plans; proactively mitigate delays and hold stakeholders accountable to deadlines.

Budget Oversight : Manage annual and program-specific budgets, ensuring a balance between creative impact and spending efficiency.

Compliance & Administration : Manage financial workflows, including estimates and P.O. generation and ensure all initiatives align with the Global Brand Calendar.

Qualifications

Strategic Marketing Background : Proven experience managing trade or retail marketing programs, ideally within a wholesale or brand-led environment.

Project Management Prowess : Ability to juggle multiple timelines, manage complex budgets, and lead cross-functional stakeholders.

Creative Thinking : A track record of developing "disruptive" marketing activations that drive consumer engagement.

Technical Aptitude : Comfort using internal procurement systems and digital marketing tools to track performance and spend.

Communication Skills : Strong ability to advocate for account needs while maintaining alignment with global brand standards.

Summary

This is a time-sensitive opportunity with a premier brand. If you have a passion for retail excellence and the organizational skills to manage high-stakes marketing programs, we want to hear from you.

Please apply promptly by sharing your resume and any relevant work samples or portfolios that showcase your experience in trade marketing or retail activations.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary / gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.