Senior Content Marketing Specialist

Base pay range

CA$69,000.00 / yr - CA$115,000.00 / yr

The Senior Content Marketing Specialist is responsible for supporting and executing marketing and communications initiatives that enhance the organization’s visibility, brand awareness, and lead nurture / generation efforts. This role involves content development, campaign creation, development of digital assets, event promotion, collaboration with internal teams, partners (for co‑marketing) and vendors, and reporting on marketing materials & campaigns effectiveness (with the digital marketing manager). Overall, this role will contribute to shaping strategic marketing communication planning and ensure cohesive and compelling messaging across channels at Alimentiv.

Responsibilities

Marketing Communications & Content Creation (40%)

• Support the content development (creative concepts, messaging and content) of integrated marketing campaigns across digital and print channels.
• Project management of all marketing communications from development to measurement of success of all assets : interviews with key subject matter, editing, review, approval and archival.
• Collaborate with graphic designer to ensure alignment of visuals with messaging and brand standards for all campaigns, social media and other assets needed.
• Work with different key stakeholders and business lines to lead development, creative direction and execution of campaigns and marketing assets – as needed.
• Track the development of GTM marketing assets to support expansion commercial strategies.
• Write, edit, and proofread marketing copy for various formats including brochures, social media, blog posts, email campaigns, advertisements, videos, press releases and presentations.
• Develop concepts and storyboards for videos and interviews and recommend new digital assets.
• Develop a social media calendar and write all social media posts for LinkedIn, X and other social media channels. Recommend social media content strategy and assess impact with digital marketing manager.

Digital Strategy & Demand Generation Content (30%)

Event Promotional Campaigns (20%)

Operations & Administration (10%)

Note this role may require occasional travel to London or EU offices; occasional conference travel may also be required (10% travel requirement).

Qualifications

Preference given to candidates

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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