Digital marketing officer

Education

• Bachelor's degree
• Communication, general
• Business administration and management, general
• Marketing, other

Work setting

• Government department and / or agency
• Cultural organization
• Arts and culture

Tasks

• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Perform administrative tasks
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Conduct analytical marketing studies
• Develop marketing strategies
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support

Supervision

• No supervision responsibility

Computer and technology knowledge

• MS Office
• MS Outlook
• Adobe Illustrator
• Adobe Photoshop
• MS Word
• MailChimp
• Adobe Acrobat Reader
• WordPress
• Adobe Premiere Pro

Area of work experience

• Tourism

Area of specialization

• Interactive / new media
• Project management
• Communications
• Brand management
• Digital media
• Strategy

Work conditions and physical capabilities

• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload

Own tools / equipment

• Internet access

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability

Screening questions

• Are you currently legally able to work in Canada?
• Do you currently reside in proximity to the advertised location?
• Do you have previous experience in this field of employment?
• Do you have the above-indicated required certifications?
• Do you have the necessary equipment for remote work (i.e. internet, home office, etc.)?
• What is the highest level of study you have completed?

Experience

• 1 year to less than 2 years

Workplace information

• Hybrid

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage
• Vision care benefits

Financial benefits

• Life insurance
• Registered Retirement Savings Plan (RRSP)

Long term benefits

• Long-term care insurance
• Maternity and parental benefits

Other benefits

• Free parking available
• Learning / training paid by employer
• On-site recreation and activities
• Other benefits
• Paid time off (volunteering or personal days)
• Team building opportunities
• Parking available
• Travel insurance
• Wellness program

Support for persons with disabilities

• Provides physical accessibility accommodations (for example : ramps, elevators, etc.)
• Applies accessible and inclusive recruitment policies that accommodate persons with disabilities

Support for newcomers and refugees

• Does not require Canadian work experience

Support for youths

• Offers on-the-job training tailored to youth

Support for Indigenous people

• Facilitates access to Elders who can offer support and guidance to Indigenous workers

Supports for visible minorities

• Applies hiring policies that discourage discrimination against members of visible minorities (for example : anonymizing the hiring process, etc.)