Digital Marketing Specialist | C.A.T. North America

Role

Duties will include, but are not limited to:

• Deploy the annual marketing plan and regularly adjust campaigns to capitalize on impromptu opportunities
• Optimize the positioning and branding of and its other divisions
• Collaborate with our various stakeholders to deliver value
• Create new content for our marketing, sales and recruitment strategies adapted to each regions needs and vision.
• Analyze and measure website & marketing campaign results to optimize performance
• Manage all social media channels
• Monitor analytics, audience sentiment, social media trends, brand awareness and online reputation
• Work alongside the Vice President of Business Development and Marketing to coordinate all marketing aspects across all divisions and brands.

Requirements

• 1-3 years of marketing experience
• University degree in marketing, communications, relevant field, or equivalent experience
• Have experience with Google Ads, Google Analytics, Facebook Ads Manager
• Strong communication, analytical and creative skills
• Dedicated, strong team player
• Organized and detail-oriented
• Must be able to work alone and in a team
• Able to perform under tight deadlines
• Has a passport and able to travel up to 25%
• Knowledge of the Adobe suite (Photoshop, Illustrator, premier)
• Fluently Bilingual in French & English. Spanish would be an asset
• Excellent storytelling skills We offer
• An opportunity to work with an established company committed to innovation, growth, & providing a positive work environment for career development.
• A working environment filled with dedicated employees at all levels
• A competitive compensation plan including various benefits and incentives