CRM Manager

TasksTasks

Join Our Journey at Porsche Cars Canada!

Are you passionate about creating a seamless luxury customer experience? Do you thrive on developing and optimizing customer journeys?

Porsche Cars Canada (PCL) is looking for a dynamic CRM Manager who will play a crucial role in enhancing our omni-channel luxury customer experience.

This position offers a unique opportunity to contribute to the prestigious Porsche brand, aligning with PCL-owned entities and dealers across the network to optimize customer satisfaction and loyalty.

Your Impact :

As the CRM Manager, you will :

• Drive Direct Marketing Initiatives : Collaborate with Marketing and all Porsche Centres to shape and lead our CRM strategy.
• Support Local Campaigns : Provide recommendations and guidance to Porsche Centres for local marketing efforts, ensuring effective use of the C@P Marketing Manager tool.
• Manage Customer Lifecycle Communication : Plan, organize, and execute impactful lifecycle communications, including magazines, newsletters, and welcome packages.
• Optimize Our CRM Database : Work with the Dealer Platform Manager to enhance data quality and provide actionable insights.
• Develop Predictive Marketing Programs : Partner with Porsche AG to design cutting-edge marketing programs tailored for the Canadian market.
• Activate Target Groups : Implement specific measures to engage and reach priority customer segments.
• Lead Market Research : Coordinate surveys, focus groups, and research initiatives to continuously improve campaign performance and customer satisfaction.
• Coordinate Satisfaction Efforts : Lead the Porsche Canada Customer Satisfaction Committee.
• Support Strategic Projects : Assist the Manager of Customer Journey in budget planning and the development of key strategic projects.

QualificationsQualifications

Educational Background :

Bachelor’s degree in Data Analytics, Marketing, Business, or a related field.

Experience :

• Minimum of 5 years in database management and CRM, with experience in dealer relationships considered an asset.
• Willingness to travel 10% of the time

Skills and Competencies :

• Proficiency in Direct Marketing, customer loyalty programs, and lead management.
• High-level automotive marketing experience preferred.
• Strong presentation, data forecasting, and computer skills (SAP, Excel, PowerPoint, Word).
• Excellent communication, attention to detail, and organizational skills.
• Results-driven, proactive, and motivated.
• Strong project management skills with knowledge of relevant methodologies and platforms.
• Creative and analytical thinking abilities.
• Familiarity with digital reporting products and platforms.
• Knowledge of Porsche sales and dealership systems is a plus.
• Awareness of legal regulations affecting marketing activities.
• Technical platform implementation experience is advantageous.
• Fluency in French in an asset; knowledge of German is an asset.

At a GlanceAt a Glance

Why Porsche Cars Canada?

At Porsche, we are driven by our passion for performance and innovation. As a part of our team, you’ll work with a group of dedicated professionals who share a commitment to excellence.

We offer a dynamic work environment, opportunities for development, and the chance to be a part of an iconic brand.

Exclusive look behind the scenesExclusive look behind the scenes

Our Porsche excite! Standards :

• Integrity : We are fair and honest. We operate within our Drift Circle and hold our self and others to the highest ethical standard.
• Relationship : We anticipate needs and create personalized connections with our customers and each other.
• Excitement : We go the extra 1% to create memorable experiences.
• Efficiency : We are entrepreneurial and run our business as if we own it.
• Leadership : We are leaders. We influence and guide both others and ourselves.

How to apply?How to apply?

Ready to Accelerate Your Career?

Join us at Porsche Cars Canada and contribute to a legacy of innovation and excellence. Apply today!