Director of Sales and Marketing

The Director of Sales & Marketing for Cypress Mountain plays a pivotal role in developing and executing strategic marketing initiatives to enhance brand visibility across multiple channels, drive revenue growth, and create an engaging experience for our guests. This is a senior leadership position, based at the resort and reporting to the General Manager, working across resort teams to ensure that a unified brand message and sales strategy flows throughout all channels and maximizes revenue. The ideal candidate will have a proven track record in both sales and marketing as well as exceptional leadership skills, to guide a team towards achieving both short-term and long-term business objectives.

DUTIES & RESPONSIBILITIES (include but not limited to the following) :

• Develop and implement comprehensive marketing plans aligned with Cypress Mountain’s overall business objectives.
• Lead, mentor and manage the resort marketing team and marketing efforts, setting performance targets and providing guidance, training and professional development.
• Work collaboratively with senior leaders to identify growth opportunities through new activities and experiences.
• Serve as brand manager to ensure a clear brand vision across the organization and alignment of the guest experience across all touchpoints.
• Lead product development across core activities including pricing strategy and optimization.
• Oversee the creation of marketing campaigns, both digital and traditional, ensuring consistency and alignment with the brand and business objectives.
• Lead the planning and execution of targeted promotions to drive seasonal products, events, and special offers.
• Manage digital marketing efforts, including website content, SEO, social media, app, and email campaigns.
• Work collaboratively with sales teams from around the mountain, to support alignment on revenue generation.
• Guide event ideation and activation to enhance the guest experience.
• Build and manage the marketing budget effectively, optimizing spending to achieve maximum ROI.
• Establish and monitor KPIs and performance metrics to ensure revenue targets are met, overseeing the sales pipeline and ensuring efficient conversion rates.
• Develop and manage partnerships to enhance the guest experience, increase marketing reach, and support the Cypress brand.
• Work closely with cross-functional teams, including product development, Guest Services, and Accounting, to align sales and marketing efforts with overall business goals.
• Lead media outreach and PR efforts including crisis communication and serve as resort spokesperson.
• Represent Cypress Mountain in community and industry organizations.
• Embrace the company’s core values :
• K.R.P. – Kindness, Respect and Professionalism in every interaction
• L.E.A.D.- Long Term Thinking, Excellence in Execution, Attitude is Everything and Develop Great People

QUALIFICATIONS / COMPETENCIES :

CERTIFICATES, LICENSES, REGISTRATIONS :

WAGE / BENEFITS :

TO APPLY :

Cypress Mountain is an equal opportunity employer and encourages candidates of all backgrounds to apply. If you are passionate about Sales & Marketing and thrive in a collaborative environment, we invite you to apply for this exciting opportunity at www.cypressmountain.com / employment.

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