Senior Partner Marketing Manager

Apply DigitalNew Canada, NS

24 days ago

Job description

ABOUT APPLY DIGITAL

Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to the business and to their customers. Our 650+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group. Visit applydigital.com to learn how we can unlock your company's potential.

If you'd like to learn more about Apply Digital's culture click HERE.

LOCATION : Apply Digital is hybrid / remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone).

THE ROLE :

We seek someone who thrives on leveraging partner channels to drive growth marketing and will lead Apply Digital's partner marketing initiatives in the Americas. In this role, you will work with our Head of Marketing, and SVP Partnership and Alliances to own, manage, and grow partnership marketing in America.

You are an ideal candidate if you have seven or more years of experience working within an established partner marketing team and are looking for an opportunity to build your team. You have a proven track record of developing campaigns with partners and executing and tracking the success of those plans. You are data-driven and comfortable working towards a goal number. You have historically achieved or exceeded your marketing goals. You are agile, nimble, and comfortable evolving your work in real time.

In this role, you will collaborate with various SMEs, including the BD team, partnership team, tech partners, and vendors.

Responsabilities :

Oversee and be accountable for the partner marketing strategy for our core partners. Activities will include :
Relationship management
JVP development
Content plan development and execution :
Opportunity identification
Brief development
Managing stakeholder engagement and approvals
Event plan development and execution
Event contracting
Planning, logistics, and booking
Pre- and post-event budgeting
Onsite execution and support
KPI measurement and reporting
Partner marketing budget management
Building programmatic processes to manage content creation with partners
Build a content repository
Ideate and test new partner marketing approaches
Champion partners internally and externally; become an expert in the partner's business model, technology offerings, and market
Understand and communicate marketing opportunities, trends, needs, and partner feedback to cross-functional teams
Travel to and participate in onsite events
Work with the Growth Marketing team to keep Hubspot up to date with partner marketing results.
KPIs on which you will be measured :
Lead generation (develop a process to accelerate and optimize lead development throughout the funnel)
Event execution and performance
Content program management
Partner NPS

Knowledge and Skills :

In-depth knowledge of partner marketing within a web / product (or Services / ISV landscape) development environment

Experience with building strategic road maps and delivering them

Experience with event planning and execution

Experience with lead generation, funnel management, and growth marketing

You are an excellent communicator and coalition builder who knows how to improve organizational support, collaboration, and credibility across multiple disciplines within the company

Exceptional time management and ability to multitask in a deadline-oriented environment

Skilled at navigating ambiguity in a fast-paced, global, and rapidly changing environment

Quick and proactive at solving challenges as a self-starter who needs minimum guidance and direction

Requirements :

Seven or more years of proven corporate or agency in a partner marketing role

Minimum education includes an undergraduate degree in Business, Management, Marketing, or related fields

Fluency in spoken and written English

Proficiency with a CRM, preferably Hubspot

Proficiency with Google Workspace and Hubspot

Experienced in leading diverse internal and external groups through ideation sessions, consensus building, post-conference sessions, and overall event planning coordination

Willing to travel 2-3 times every quarter, working hours on weekends or as needed for onsite event operations

Ability to meet physical requirements, including travel, walking, working long days or hours during onsite event operations

LIFE AT APPLY DIGITAL

When you feel safe and healthy, you can bring your best self - and ideas - to the team. In addition to a remote office set-up budget, annual celebrations, and parental leave top-ups, here are a few benefits we offer to support your well-being :

Great projects : Broaden your skills on a range of engaging projects with global brands and important work for causes we care about.

An inclusive environment : We're truly committed to building a culture where diversity is celebrated and everyone feels welcome. So come as you are.

Learning opportunities : We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.

Generous vacation policy : Work-life balance is key to our team's success, so we offer ample time away from work to promote overall well-being.

Customizable benefits : Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements : We work in a variety of ways, from remote, to in-office, to a blend of both.

Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That's why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.

For more information, visit the