Job Description
Job Description
Brand Director – Hair Care
Vaughan, On
$140,000+
We are seeking a creative, enthusiastic, and strategic Brand Director to lead one of the dynamic brands in a growing portfolio of hair care products. The ideal candidate will be a detail-oriented self-starter with a passion for innovation, consumer insight, and high-quality product development.
This is an exciting opportunity for someone who thrives in a fast-paced, ever-evolving industry , is deeply passionate about meeting diverse consumer needs, and has the vision to shape and grow a brand's presence across multiple channels.
What You'll Do
Brand Building
- Define and strengthen the brand vision, purpose, and values, ensuring alignment across all touchpoints
- Lead the development of brand management processes, including competitive analysis, planning, ROI measurement, and governance
- Champion the brand internally and externally, ensuring consistency in execution and communication
- Build strong cross-functional relationships across Sales, Operations, Creative, Marketing Communications, Product Development, and Finance
Portfolio & Innovation Strategy
Leverage consumer, category, and market insights to identify opportunities for portfolio expansionDrive the new product development process, from concept to execution, ensuring consumer insights and unique selling propositions are embedded in every launchManage packaging, artwork development, and approval processes with Creative and stakeholdersEnsure financial viability of launches, establishing pricing strategies and cost targets in collaboration with OperationsTrack and manage R&D budgets to meet objectivesCommunication Strategy
Translate the brand voice into compelling storytelling across all marketing activationsDevelop high-quality brand assets (digital, in-store, e-commerce, social, video, PR) that align with brand strategyPartner with Marketing Communications to deliver integrated 360 campaigns across media, influencer, retailer, and experiential channelsGo-To-Market Strategy
Lead the planning and flawless execution of product launches across retail and online channelsPartner with Sales to align on pricing, promotions, and account-specific strategiesCollaborate with E-commerce teams to drive profitable growthPitch and execute off-shelf retail display opportunities to maximize visibilityBuild strong partnerships with retailers, distributors, and key stakeholders to expand brand reachBusiness Management & Analytics
Conduct ongoing analysis of competitors, market trends, and consumer behavior to inform strategyMonitor business performance using Nielsen, POS, and consumer data, providing insights and recommendationsTrack the effectiveness of campaigns and initiatives, identifying opportunities to optimize performanceWhat You Bring
8+ years of experience in brand management (consumer products)MBA preferredStrong passion for beauty, personal care, or related consumer goodsProven track record of managing product development from concept through commercializationStrong project management and cross-functional leadership skillsSolid understanding of retail and shopper dynamics in North AmericaBudget management expertiseExcellent collaboration, problem-solving, and communication skillsProficiency in MS Word, PowerPoint, and ExcelPrevious experience in the beauty industry a strong asset