Associate Digital Marketing Manager

Description

CooperVision a division of CooperCompanies (NASDAQ : COO) is one of the worlds leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable two-week and monthly contact lenses all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism presbyopia and childhood myopia; and offers the most complete collection of spherical toric and multifocal products available. Through a combination of innovative products and focused practitioner support the company brings a refreshing perspective to the marketplace creating real advantages for customers and wearers. For more information visit .

Job Summary :

This position will enhance CooperVisions digital presence across websites social media paid media and CRM platforms. Reporting to the Head of Marketing this role designs and executes campaigns aligned with brand plans leveraging SEO / SEM analytics and automation tools to maximize ROI.

Responsibilities

Develops and executes SEO / SEM strategies to optimize web presence and search rankings

Manages paid media campaigns (Google Ads Meta Ads) and monitors performance KPIs

Oversees website content management and enhancements; ensures UX best practices

Leads social media strategy content creation and engagement tracking

Implements marketing automation workflows using Salesforce Marketing Cloud

Supports email marketing best practices and deliverability optimization for B2B and B2C communications

Analyzes campaign performance using Google Analytics 4 and create actionable dashboards

Collaborates cross-functionally to align digital initiatives with brand objectives

Maintains database hygiene and UTM tracking for reporting

Manages event communication including invitations to support the sales team with post-event follow-up to nurture leads and maintain strong client connections

Manages external agencies and vendors for digital projects

Assists in reporting on KPIs and ROI of digital initiatives and presents dashboards to leadership

Ensures compliance with CASL GDPR and privacy regulations

Supports day-to-day administrative tasks and cross-department coordination

• Stays current on emerging trends including online advertising social media blogging AI video and other emerging digital trends and technologies
• Liaises with CooperVision Global / Regional partners to ensure Canadas digital approach is consistent with worldwide / regional strategy and direction
• Demonstrates thought leadership and challenge conventional wisdom in the digital arena
• Works with the Head of Marketing in accountability for the digital budget - ensures maximum effectiveness for spend

Travel Requirements :

Qualifications

Knowledge Skills and Abilities :

Proficient in English; French is an asset

Experience with CRM automation tools (SalesForce and / or HubSpot) and email marketing platform (SalesForce Marketing Cloud and / or Marketo)

Strong knowledge of social platforms (LinkedIn Instagram Facebook YouTube) and content optimization

Familiarity with social media content managers (Sprout Social Social Studio and / or HootSuite) and event management system (Cvent)

Experience with designing content and graphics (Canva Adobe)

Basic HTML / CSS skills and familiarity with CMS platforms (Drupal preferred)

Intermediate to advanced Excel and reporting skills; ability to interpret data for decision-making

Excellent communication project management and collaboration skills

Ability to manage multiple projects and priorities in a fast-paced environment

Work Environment :

Experience :

Education :

Bachelors degree in marketing Business or related field

Successful completion of accredited Digital Marketing program or comparable certified training preferred

This posting is to fill a vacant position.

For Canadian locations that require disclosure of compensation the starting base pay for this role is between $65771 and $87694 per year and may include cost of living adjustments. The actual base pay includes many factors and is determined by skills experience qualifications and work addition to base salary eligible employees may have opportunities for other types of compensation and to participate in variable incentive programs which are designed to reward individual and company-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation.

We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression or veteran status. We are proud to be an equal opportunity workplace.

LI #AK1

Required Experience :

Manager

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Yearly Salary Salary : 65771 - 87694