Marketing Coordinator

About us :

At Marketing Guru, we’re more than just a marketing and PR firm – we’re a powerhouse of creativity, innovation, and strategy designed to catapult your brand into the spotlight! Our mission is simple : help businesses like yours thrive by telling your story in a way that grabs attention, sparks conversation, and drives results. We’re a team of passionate professionals who live and breathe marketing and public relations, delivering innovative campaigns that make brands unforgettable.

Job Title : Marketing Coordinator

Location : Halifax, NS

Job Type : Full-time

Job Summary :

We are seeking a dynamic and organized Marketing Coordinator to support our marketing team in executing various marketing strategies and campaigns. The ideal candidate will have a strong understanding of marketing principles and a passion for helping to drive brand awareness and engagement. This role involves coordinating projects, managing timelines, and ensuring effective communication across departments.

Key Responsibilities :

• Assist in the development and execution of marketing campaigns, including digital marketing, social media, email marketing, and events.
• Coordinate and manage content creation for marketing materials such as brochures, newsletters, blog posts, and social media updates.
• Conduct market research to identify trends, competitive analysis, and customer preferences to inform marketing strategies.
• Support the planning and execution of events, trade shows, and promotional activities.
• Monitor and analyze campaign performance metrics to provide actionable insights and recommendations for improvement.
• Assist with the management of the marketing budget and track expenditures.
• Maintain and update the company’s website and social media platforms.
• Provide administrative support to the marketing team as needed.

Qualifications :