Marketing Manager

Job Description

About Dental Training Canada

Dental Training Canada ( www.dentaltrainingcanada.com ) is a specialized provider of professional education and training programs for the dental industry. We collaborate with ministry partners to develop and implement funded training initiatives that advance professional standards and career opportunities in dental healthcare.

About the Role

Dental Training Canada seeks an experienced Marketing Manager to oversee our marketing strategies and initiatives while leading a small team of marketing assistants. This remote role will be instrumental in expanding our reach within the dental education sector, promoting our ministry-funded programs, and strengthening our brand presence across Canada.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with Dental Training Canada's mission and growth objectives
• Lead, mentor, and manage a team of marketing assistants, including task delegation, performance evaluation, and professional guidance
• Establish clear workflows and processes for the marketing department to ensure efficient collaboration and timely deliverables
• Manage the promotion of our ministry-funded programs, clearly communicating their value and accessibility
• Create and maintain the company website, ensuring content is current, engaging, and optimized for user experience
• Produce compelling copy for educational program descriptions, promotional materials, and stakeholder communications
• Design and implement email marketing campaigns targeting dental professionals, students, and industry partners
• Establish and grow our presence across relevant social media platforms to engage with the dental community
• Plan and manage paid advertising campaigns to drive program enrollment and brand awareness
• Implement SEO strategies to improve organic visibility for our educational offerings
• Track and analyze marketing performance metrics, reporting on ROI and other key performance indicators
• Collaborate with program development teams to ensure marketing materials accurately represent educational content
• Maintain strong brand consistency across all platforms and communications

Requirements

Qualifications

Required Skills

Benefits

Requirements

Qualifications Minimum 2 years of experience managing marketing campaigns and broader marketing strategy Demonstrated team leadership experience with the ability to develop and motivate staff Knowledge of or experience in healthcare education, particularly in the dental industry Understanding of government-funded training programs and related promotional requirements Experience in website design, maintenance, and content management Strong copywriting skills with ability to communicate complex educational programs clearly Proficiency in email marketing, social media management, and digital advertising Understanding of SEO principles and implementation Experience with Zoho One and related business applications preferred Bachelor's degree in Marketing, Communications, or related field Required Skills Exceptional ability to work independently in a remote environment while managing a distributed team Strong time management and organizational capabilities Team leadership skills with the ability to delegate effectively and provide constructive feedback High integrity and professional work ethic Excellent communication skills, with ability to translate technical dental content for different audiences Analytical mindset for tracking and improving marketing performance Creative approach to marketing challenges specific to educational programs Ability to manage multiple campaigns and initiatives simultaneously