Territory Manager - Simcoe & Kawarthas

The Opportunity

The Territory Manager, Simcoe & Kawarthas is responsible for managing sales and community engagement activities in their assigned territory. This is an exciting fast paced Sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manor, is data and category driven, and has the ability to engage and influence the community. This role will report to the Regional Sales Manager.

Responsibilities

Selling & Influencing

• Territory Management: Oversee all accounts within the assigned territory, establishing the company as the preferred partner for key customers.
• Brand Awareness & Engagement: Build brand recognition and drive community engagement across the assigned market.
• Growth & Distribution: Identify and execute new distribution opportunities to maximize profitable market share, volume, visibility, and service.
• Marketing Execution: Drive marketing initiatives to build consumer loyalty and accelerate sales growth.
• Stakeholder Education: Lead industry and brand education sessions for key partners and retail stakeholders.
• Territory Administration: Maintain accurate, up-to-date account records and administrative data.

Key Performance Indicators (KPIs)

Achieve growth and operational targets across key performance areas:

• Volume and market share growth
• In-store merchandising standards and product placement
• Distribution reach and product quality standards
• Route plan compliance and call frequency requirements

Relationship Management

• Strategic Partnerships: Build and maintain long-term account relationships that align with the annual operating plan.
• Retailer Collaboration: Develop strong working relationships with store managers and frontline staff across all assigned retail locations.
• Compliant Promotion: Identify unique promotional opportunities within relevant regulatory frameworks.

Planning & Self-Management

• Sales Execution & Strategy: Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
• Budget & Expense Management: Allocate and track promotional and consumer budgets effectively to maximize ROI while remaining within financial and merchandising guidelines.
• Pipeline Development: Generate new sales leads, event partnerships, and local sponsorship opportunities.
• Local Initiatives: Facilitate community engagement, retailer-led training, and compliant product sampling.
• Schedule Optimization: Autonomously manage daily operations, including weekly and monthly call planning.

Experience & Qualifications

• Sales Experience: 5+ years of experience in Sales, Account Management, Category Management, or Trade Marketing.
• Track Record: Proven success in meeting or exceeding sales quotas and in-store execution KPIs.
• Industry Background: Experience in beverage alcohol or adjacent CPG sectors is considered an asset; previous Brand Manager experience is a plus.
• Territory & Remote Execution: Demonstrated ability to work independently in a remote field sales capacity.
• Customer-Centric Approach: Ability to translate consumer insights into actionable sales strategies.
• Data & Tech Literacy: Tech-savvy with comfortable navigating data-driven environments and CRM systems.
• Media Relations: Experience conducting local media interviews or serving as a brand spokesperson is an asset.
• Logistics & Travel Requirements: Clean driver's abstract and a willingness to travel within the territory.