Intermediary Marketing Lead Mortgages

Lead B2B mortgage marketing for Lloyds Banking Group across a hybrid working pattern based in Halifax, Bristol, Chester, or Edinburgh. Shape broker-facing campaigns and brand activity.

As Intermediary Marketing Lead, you will develop strategies for business and professional audiences during Halifax Intermediaries’ transition to Lloyds Intermediaries. You will connect audience insights, brand strategy, propositions, products, and broker communications. The work spans trade media, LinkedIn, email, web, events, partnerships, and content, supporting commercial growth across the channel.

Key Responsibilities:

• Develop coordinated intermediary marketing strategies and plans
• Lead campaigns across trade media, LinkedIn, email, and web
• Translate complex priorities into clear broker-facing activities
• Use performance insights and broker feedback to improve results
• Lead a team of three and develop marketing capabilities

Requirements:

• Proven B2B marketing experience for business or intermediary audiences
• Experience developing strategies using audience and market insights
• Ability to coordinate connected multichannel campaigns
• Outstanding relationship management with senior colleagues and partners
• Expertise translating brand strategy into audience activities

Bring B2B strategy, multichannel execution, brand management, and relationship skills to Lloyds Banking Group’s intermediary marketing.

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