Marketing Technology & Automation Specialist
- Permanent, Full-time
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Marketing Technology & Automation Specialist:
On behalf of our Marketing client, Procom is searching for a Marketing Technology & Automation Specialist for a permanent role. This position is a hybrid position with 3 days onsite at our client’s Cambridge, ON office.
Job Description:
Our client is expanding its Marketing Team and is seeking a Marketing Technology & Automation Specialist to enhance their digital marketing efforts. This role focuses on managing and optimizing HubSpot to drive engagement, lead nurturing, and conversion through effective marketing automation strategies.
Responsibilities
- Own HubSpot configuration and daily operations, including forms, lists, workflows, automations, and integrations.
- Design, build, and maintain high-converting landing pages and web assets using HubSpot’s CMS.
- Manage segmentation, lead scoring, lifecycle stages, and user journeys to support demand generation and customer engagement.
- Design and deploy responsive email templates and nurture campaigns in HubSpot.
- Develop automated customer journeys, triggered emails, and lead nurturing workflows.
- Partner with the marketing team to implement campaign workflows end-to-end.
- Build and maintain HubSpot dashboards to track campaign performance and ROI.
Mandatory Skills
- Diploma or degree in Marketing, Communications, or a related field.
- 2–4 years of hands-on HubSpot experience.
- Experience connecting HubSpot with external tools via Zapier or HubSpot API.
- Experience designing HubSpot landing pages and email templates.
- Strong knowledge of email marketing best practices.
- Analytical mindset with the ability to turn data into actionable insights.
Nice-to-Have Skills
- CRO Experience: Familiarity with A/B testing platforms.
- Project Management Tools: Experience with Asana, Trello, Monday.com.
- Sales Alignment: Understanding of HubSpot Sales Hub or Salesforce.
This is a permanent position.
Start Date:
ASAP.
Assignment Location:
Cambridge, ON, Canada. Hybrid work arrangement with 3 days in the office.
Seniority level
- Associate
Employment type
- Full-time
Job function
- Marketing and Information Technology
- Industries: Marketing Services
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Note: This posting contains standard job details for a permanent role and location; no changes to responsibilities or qualifications were made beyond formatting for clarity.
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