Specialist, Global Digital Channels

Job Description

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***Please note this is a 1-Year Contract opportunity***

About the role:

As Sun Life continues its journey to become a leading digital company, we are looking for a client-focused, data-driven digital marketing professional to help shape and optimize our corporate digital experiences.

Reporting to the Manager, Global Digital Channels, the Specialist, Global Digital Channels will support the management and optimization of Sun Life's corporate website portfolio, including Sunlife.com, the intranet, and related corporate microsites, while supporting website operations, content discoverability, SEO/GEO, and emerging AI-powered experiences. This role partners with Marketing, Technology, Compliance, and Business teams to deliver accessible, measurable, and engaging digital experiences that support business objectives and client needs.

The successful candidate brings digital marketing expertise, analytical thinking, project management capability, and strong stakeholder management skills to execute measurable initiatives across Sun Life’s corporate digital portfolio.

What will you do?

• Support Sun Life's corporate websites and digital properties, ensuring effective content, search, tools, and user experiences that support business and client needs.
• Build strong relationships with global stakeholders and partner with Marketing, CX, UX, Technology, Data, Compliance, and Centres of Excellence to manage content intake, publishing workflows, page updates, quality assurance, issue resolution and delivery of digital solutions.
• Support and monitor SEO/GEO initiatives to improve the discoverability of Sun Life’s corporate content across traditional and AI-powered search experiences.
• Support AI-powered digital experiences by monitor user feedback and conversation insights, coordinating enhancements, and ensuring alignment with governance, accessibility, privacy, content quality, and brand standards.
• Translate website needs into clear requirements, user stories, acceptance criteria, and implementation plans that support effective delivery with technology partners.
• Maintain effective processes, documentation, and governance practices to support efficient onboarding and adherence to governance standards.

What do you need to succeed?

• 3-5 years of experience in digital marketing, website management, digital experience management, or related disciplines.
• 3-5 years experience consulting with business stakeholders, aligning business needs with organizational marketing technology capabilities, and delivering effective digital solutions within defined timelines.
• Bachelor's degree in Marketing, Business, Communications, Digital, or a related field.
• Strong understanding of digital channels, including content discoverability, SEO/GEO, UX design, web accessibility, and digital experience optimization.
• Experience with enterprise content management systems and digital marketing technologies, with working knowledge of web analytics and user feedback tools.
• Strong analytical, problem-solving, organizational, and project management skills, with the ability to work independently, navigate ambiguity, and adapt to changing priorities.
• Excellent communication and stakeholder management skills with the ability to influence and collaborate across teams and manage multiple work streams.
• Working knowledge of web fundamentals, including CMS templates and components, metadata, tagging, redirects, and accessibility checks.

Preferred Skills:

• Experience with enterprise content publishing workflows using Adobe Experience Manager (AEM) or similar CMS tools.
• Experience with Adobe Analytics, Google Search Console, or similar digital analytics platforms.
• Experience supporting AI-powered digital experiences, conversational interfaces, knowledge management, AI search, GEO, and/or content optimization initiatives.
• Experience in financial services, insurance, or another regulated industry and working within a global or matrixed organization.
• Experience with basic HTML/CSS troubleshooting.

What's in it for you?

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 15 vacation days per year
• Benefits from the day you join to meet the needs of you and your family
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health – mental, physical and financial

Recent Awards:

• We are honoured to be recognized as a 2022, 2023, 2024 and 2025 Best Workplaces in Canada by Great Place to Work® Canada
• Great Place to Work® list for Best Workplaces for #HybridWork 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada 2022
• Named “Best Places to Work” by Glassdoor, 2021 and 2023