Lead Data Analyst, Growth Marketing
- Full-time
Hi there! Thanks for stopping by 👋
Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!
We’re looking for a Lead Data Analyst, Growth Marketing to join our Growth Marketing Team. With ownership of marketing data reporting and analysis, you'll conduct analysis and support our key lead-generation activities. If you love digging into the root causes of problems, finding patterns, and working with multiple teams, then this is the role for you.
What you’ll be doing:
Lead the development of new reporting and dashboards to analyze our Marketing effectiveness and support our full funnel programs.
Generate reports on marketing KPIs like leads, conversion rates, website traffic and content engagement on a weekly and monthly basis
Structure complex, ambiguous marketing questions and leverage analytical skill set to drive insightful analyses.
Evaluate and improve data quality, completeness, compliance and cleanliness in Google Analytics, Salesforce, and other systems.
Focus on continuous improvement of existing processes and collaboratinge across with Marketing to create new processes that prioritize automation and business acceleration.
Working cross-functionally with collaborating teams (RevOps, Corporate Data, etc.) to maintain data integrity and consistency, maintaining a single source of truth across the business.
Serve as the senior member on an analytical team of 3, mentoring more junior members, helping them to build their technical and business skills.
What you need to bring:
Advanced SQL skills (Asset: Experience with BigQuery and GCP)
Strong business acumen and ability to translate business needs into data requirements
Advanced knowledge of Looker or other BI tools like Tableau or Power BI
Strong expertise with data analysis
Experience with GoogleAnalytics, or other web analytics tools
Knowledge of conversion rates, web metrics and other marketing metrics
Appetite to implement AI solutions to streamline delivery and scale impactWe know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!
Even better if you have, but not necessary:
Experience with Python, R or other programming languages
Worked in, or closely with digital marketing
Data engineering experience
Experience in A/B testing
Who you are:
Great at understanding business context
Willingness to learn new data systems
Ability to take directions and to communicate issues
Ability to work independently
Great attention to data accuracy and integrity
You are self-motivated and detail-oriented
Ability to work in a fast-paced environment and embrace a rapidly changing environment, with the ability to manage well through ambiguity and complexity
Strong analytical and organizational skills
Be a changemaker
You’ll enjoy:
A flexible work environment that empowers you to do your best work
A culture that celebrates performance
The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
Career-defining opportunities
Plus benefits designed to keep you happy, healthy and fulfilled.
Flexible paid time off and remote work policies
Equity options, because this is your company too
Contributions to your pension plan. Your future matters
Training opportunities to grow your skills and career
Health and wellness credit so you feel your best
Time off to volunteer and give back to your community
Interest groups, employee led networks, social committees to sponsored sports teams
Computer purchase program to get your personal Macbook
Enhanced parental leave to support growing families
Fuel your growth. Find your people.
At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities