Talent.com
Marketing Manager

Marketing Manager

Dye & DurhamToronto, Ontario, CA
25 days ago
Job type
  • Temporary
  • Quick Apply
Job description

Description

Over a 12 month Fixed Term Contract, the Marketing Manager, Canada will play a key role in Dye & Durham’s overall marketing strategy, driving brand awareness, new customer acquisition and improved client retention initiatives through integrated marketing capabilities.

This role requires a strategic thinker and hands-on team member with a deep understanding of marketing trends, technology, and analytics, combined with a passion for product marketing, building and deploying innovative programs that deliver measurable business results. The Manager will work closely with a global MarComm team, as well as with peers across the Product, Sales, Operations and Legal organizations at Dye & Durham.

Key Responsibilities

  • Maintain a deep understanding of what our products do, who interacts with them and why
  • Capture market insights and drive understanding of customer persona needs into our product & proposition development and across the organisation
  • Translate product capability and enhancements into compelling proposition & messaging that solve for market and customer needs
  • Produce clear and compelling marketing and communications plans that deliver commercial impact and product launch goals, including leading the execution of significant product launches in Canada in 2025
  • Develop and manage GTM execution excellence across key programmes and campaigns ensuring a co-ordinated delivery with key stakeholder functions including launch success criteria and metrics
  • Develop Sales and Partner enabling tools & materials to drive lead gen and pipeline realisation
  • Coordinate external resources (e.g. creative resources) to produce compelling marketing materials on time and on brand
  • Play a key role in identifying and participating in important industry, company and partner events

Skills, Knowledge & Expertise

  • Degree or diploma in a relevant field (e.g., Marketing, Business, Technology)
  • 5-7 years of integrated marketing experience, preferably in the legal technology or SaaS industry.
  • Experience building and managing multi-channel marketing campaigns targeting SMB-sized business customers is highly desirable
  • High proficiency and experience with key marketing tools like HubSpot, Salesforce, SEMRush and more
  • Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
  • Analytical mindset with a passion for using data to drive decisions and measure success.
  • Exceptional communication and interpersonal skills, with experience collaborating across departments and with senior leadership.

    • Job Benefits

  • Work with a leading global company at the intersection of law and technology.
  • Be part of a dynamic, high-performing team that values innovation, initiative and collaboration.
  • Opportunity to lead significant Canadian initiatives that have a real and measurable impact on the business.
  • Competitive salary, benefits, and opportunities for professional growth.

    • Dye & Durham is a global leader in legal technology. The company’s three categories of integrated solutions – practice management, data insights and due diligence, and client onboarding – give solicitors the essential tools they need to run their firms, from client acquisition to case management and legal accounting, and everything in between.

    Trusted by thousands of legal practitioners globally, Dye & Durham helps law firms achieve more growth with less effort.