Social Media & Content Lead – 6-Month Contract - Luxury Resale

Description

• Own the social media and content calendar across priority channels, from planning and ideation through production, publishing, and community engagement.

• Create compelling social and short-form video content, including concepts, scripting, filming, styling, editing, copywriting, and posting.

• Build a distinctive and consistent social presence that reflects the quality, personality, and positioning of a premium fashion brand.

• Develop engaging stories around designer product, new arrivals, fashion, retail experiences, events, partnerships, people, and behind-the-scenes moments.

• Identify emerging social trends, formats, creators, and cultural moments that can be translated authentically into relevant brand content.

• Develop and execute social-first marketing initiatives supporting retail, e-commerce, events, seasonal campaigns, and key business priorities.

• Monitor comments, direct messages, and community conversations, helping strengthen customer engagement and brand loyalty.

• Use social and digital analytics to improve reach, engagement, traffic, audience quality, and conversion.

• Collaborate closely with retail, merchandising, e-commerce, public relations, and external partners to ensure a consistent brand experience.

• Coordinate creative resources, production partners, agencies, marketing tools, and relevant budgets as required.

• Stay current on platform changes, new content formats, creator trends, and evolving luxury retail marketing practices.

• Take on broader ownership of marketing initiatives and leadership responsibilities as the role develops.

Requirements

• Marketing and social media experience within fashion, luxury retail, beauty, jewelry, hospitality, lifestyle, or another premium consumer category.

• A strong portfolio of social media, content, and video work demonstrating excellent taste, creativity, and storytelling ability.

• Hands-on experience filming and editing short-form video and creating platform-native content.

• Strong knowledge of Instagram, TikTok, emerging platforms, and current content formats.

• Experience developing content calendars and managing multiple social channels.

• Strong understanding of social and digital analytics with the ability to translate performance data into better creative decisions.

• Excellent writing, communication, organization, and project-management skills.

• A strong eye for visual presentation, styling, and brand consistency.

• An entrepreneurial mindset with the confidence to bring forward new ideas and take ownership of execution.

• The ability to work independently while collaborating effectively across different areas of the business.

• A high standard for detail, discretion, customer experience, and creative quality.

Corporate Culture

• A highly visible role with the opportunity to influence the social and digital direction of an established premium retail brand.

• The creative freedom to develop new ideas, content formats, campaigns, and storytelling approaches.

• The opportunity to work closely with luxury and designer product in a fast-moving retail environment.

• Exposure across social media, e-commerce, merchandising, retail, events, partnerships, and broader marketing initiatives.

• A hands-on role where you can see the direct impact of your ideas and execution.

• A collaborative environment that values creativity, initiative, and fresh thinking.

• A six-month contract with the potential to transition into a permanent, full-time position.

• Meaningful opportunity to grow into broader marketing ownership and leadership as the needs of the business evolve.