Digital Marketing Manager - Hotel/Resort

Description

• Develop and execute digital marketing strategies across multiple hotel, resort and restaurant brands.

• Drive direct bookings, restaurant traffic, customer engagement and revenue through digital channels.

• Lead SEO, SEM, PPC, paid social and digital acquisition initiatives.

• Manage social media strategy, content calendars, engagement and paid campaigns.

• Create compelling content around destinations, dining, events, seasonal travel and guest experiences.

• Develop and execute email marketing campaigns and promotional communications.

• Use AI tools, including ChatGPT, to support content creation, campaign development and marketing efficiency.

• Monitor performance through Google Analytics and other platforms, identifying opportunities to improve conversion and ROI.

• Manage digital marketing budgets and optimize spend based on performance.

• Partner with property and restaurant leaders to develop relevant, localized campaigns.

• Maintain consistent brand standards across websites, social channels and digital platforms.

• Stay current on hospitality, travel, digital marketing and AI trends.

Requirements

• 5+ years of digital marketing experience, ideally within hospitality, tourism, restaurants, lifestyle or another consumer-facing business.

• Strong knowledge of SEO, SEM, PPC, social media, email marketing and content strategy.

• Experience with Google Analytics, Google Ads, Meta Ads Manager and related platforms.

• Comfortable using AI tools, including ChatGPT.

• Strong understanding of the Calgary market and its hospitality, tourism and dining landscape.

• Strong writing, communication and content development skills.

• Commercial mindset with a focus on bookings, traffic, conversion and revenue.

• Analytical, organized and comfortable managing multiple brands and priorities.

• Collaborative, proactive and able to work closely with operational leaders.

• Bachelor's degree in Marketing, Business, Communications or a related field is preferred.

Corporate Culture

• Competitive base salary with performance-based incentives.

• Comprehensive health and wellness benefits.

• Employee perks and preferred rates across a portfolio of hotels, resorts and hospitality experiences.

• The opportunity to market distinctive properties in some of Western Canada's most compelling urban and resort destinations.

• A highly visible role with meaningful influence over brand positioning, digital strategy and revenue growth.

• The freedom to bring forward new ideas, experiment with emerging technology and help shape the next chapter of an established hospitality portfolio.

• A people-focused environment where strong performance, creativity and career growth are genuinely valued.