Senior Brand Manager

Job Description

As a key member of the Marketing & Culinary team, this position executes retail strategy and the management of franchise and national brand partnerships across Aramark Canada. The role evaluates portfolio performance, develops account-level retail strategies, and recommends the optimal mix of proprietary, franchise, and local concepts to drive revenue, participation, and guest satisfaction. This position manages national brand relationships and works cross-functionally to translate strategy into revenue driving decisions and consistent field execution.

Candidates may be based anywhere within Canada; however, Greater Toronto Area (GTA) is preferred. This role requires travel across Canada (approximately 60%) to support operations, retail strategy execution, and brand partnerships.

Job Responsibilities

• Retail Strategy & Portfolio Planning: Execute retail strategy reviews for priority accounts, RFPs, renewals, and growth opportunities. Evaluate financial, consumer, competitive, and operational insights to recommend concept mix, brand placement, menu strategy, daypart opportunities, value platforms, and investment priorities that drive retail revenue, participation, and guest satisfaction.

• Franchise & National Brand Management: Manage relationships with franchise and national brand partners and serve as the primary liaison between brand partners and Aramark. Lead contract renewals, pricing updates, LTO coordination, openings, closures, renovations, relocations, and brand standards implementation while identifying opportunities to strengthen portfolio performance and partnerships.

• Retail Growth, Investment & Performance Optimization: Analyze portfolio performance and identify opportunities to improve sales, profitability, and guest experience across all retail brands. Lead competitive benchmarking, concept performance reviews, business case development, capital planning, and investment recommendations. Partner with Regional Marketing Managers, Field Marketing, Brand Development, Culinary, and Operations to implement targeted growth and improvement plans.

• Cross-Functional Leadership & Execution: Lead cross-functional retail initiatives and ensure alignment between national strategies and field execution. Collaborate with cross-functional teams to support retail priorities, concept launches, strategic projects, and account-level opportunities. Serve as a trusted retail subject matter expert to all stakeholders.

• Measurement & Portfolio Performance: Establish and monitor key performance indicators to evaluate the health and effectiveness of the company-wide and site-specific retail portfolio. Analyze sales, participation, profitability, concept performance, competitive positioning, and return on investment to identify trends, risks, and opportunities. Develop dashboards and performance reviews, report results, and use insights to refine strategies, prioritize investments, and drive continuous improvement across franchise, proprietary, and local partner concepts.

Qualifications

Education

• Bachelor’s degree in business, marketing, hospitality, retail management, or a related field; equivalent relevant experience may be considered.

Experience

• 7+ years of experience in retail strategy, foodservice, franchise or national brand management, category management, or multi-unit operations.

Qualifications, Certifications or Designations

• Strong business and financial acumen, with experience analyzing sales, traffic, pricing, profitability, and investment opportunities.
• Ability to translate consumer, competitive, operational, and financial insights into clear retail strategies and business recommendations.
• Excellent interpersonal communication skills including strong writing and presentation skills.
• Strong project and portfolio management skills, including the ability to prioritize multiple accounts, partners, and initiatives.
• Operations experience is an asset

About Aramark

At Aramark, we empower our people to create moments that matter through exceptional hospitality experiences. We serve more than a dozen industries with pride and passion, building community, connection and careers all across the world.

You'll be surrounded by some of the most innovative minds in the industry and powered by our shared mission to pursue what matters. Here, you'll have the opportunity to do great things for our people, our planet, our partners and our communities. We believe a career should develop your talents, fuel your passions and enable your growth. Supported by committed leadership, you'll be empowered to try new things and find solutions to tough problems. No matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is to help you reach your full potential and pursue what matters.

What We Offer You

Time to Recharge: Three weeks of paid vacation for all new salaried hires, plus 3 personal/flex days dedicated to your mental health and well-being.

Comprehensive Health Benefits (No Waiting Period!): From day one, enjoy coverage for dental, prescriptions, vision, massage therapy, and more—because your health matters.

Future Security: A Self-Directed Pension Plan where every dollar you contribute is matched with two by Aramark—helping you grow your retirement savings faster.

Well-Being Support: Access Aramark’s Employee Assistance Program for confidential resources and support for you and your family whenever you need it.

Inclusive Community: Be part of our Employee Resource Groups (ERGs), where we celebrate diversity, build connections, and support one another.

Continuous Learning: Benefit from Educational Assistance to support your growth, plus scholarships for your children entering post-secondary studies.

Career Growth: Clear career path planning and development opportunities tailored to your skills and aspirations.

Safe & Supportive Workplace: We are deeply committed to providing a safe, healthy, and positive work environment for all.

The pay range for this position is $87,000.00 - $95,000.00.