Social Media and Content Specialist - 100 Ways

About 100 Ways

100 Ways began in the corner of a desk at our sister company, Canada Gold, rescuing beautiful gold jewellery pieces from the melting pile. What started as a project rooted in curiosity quickly became a way to preserve craftsmanship, history, and meaning through fine jewellery.

Today, 100 Ways curates vintage, antique, and contemporary jewellery, working with pieces that already carry a story and preparing them for their next chapter. Sustainability, expertise, and thoughtful storytelling are at the heart of everything we do.

Every piece we share has a past. How we choose to tell those stories is central to our brand.

About the Role

We’re looking for a Social Media & Content Specialist to help shape how 100 Ways shows up across social media and our broader marketing channels.

This role sits at the intersection of content strategy, creation, publishing, community engagement, and performance. Working from established brand strategy and campaign direction, you’ll take ownership of translating ideas into engaging, consistent content that builds brand awareness, strengthens our community, and supports business growth.

You’ll own social content from planning through execution , developing content calendars, capturing and editing photo and video, publishing across platforms, monitoring performance, and continually refining what we create based on what resonates with our audience.

You’ll work closely with the Marketing team and collaborate with Client Care, product teams, paid media partners, creators, and other internal and external partners to ensure our content is aligned with the 100 Ways brand and designed to work across multiple channels.

This is a full-time hybrid position based in Downtown Vancouver, with four days per week in office and one day working from home.

What You’ll Do

Social Media Planning & Publishing

• Develop and roll out monthly social media content plans aligned with marketing campaigns and business priorities.
• Translate campaign direction into a consistent content narrative across social platforms.
• Provide clear briefs and direction to support content execution across the team.
• Plan, schedule, and publish content across priority social channels including Instagram, TikTok, Facebook, Pinterest, and other emerging platforms.
• Maintain a consistent posting cadence, tone of voice, and visual standard across all social channels.

Content Creation & Production

• Lead the development of content, including defining shot lists, formats, and visual approaches.
• Create high-quality photo and short-form video content aligned with the company’s brand guidelines.
• Capture, edit, and adapt content for use across multiple marketing channels including:
• • Social media platforms
  • Website product and collection pages
  • Email marketing content
  • Paid advertising formats (Meta, Pinterest, Reddit, Shop)
  • Edit and adapt user-generated content, ambassador content, and event content for brand use.
  • Organize and maintain content libraries and assets to support efficient reuse and consistency

Performance Monitoring and Optimization

• Review social media and content performance metrics to identify trends and insights.
• Support the optimization of content formats, posting cadence, and storytelling based on performance insights.
• Collaborate with the Marketing Department Manager to identify high-performing organic content that may be adapted for paid advertising.
• Contribute to the development and iteration of paid social creative formats

Marketing Campaigns, Events & Partnerships

• Incorporate externally sourced ambassador and creator content (UGC) into the social content calendar.
• Support marketing events and activations through content capture, live posting, and post-event assets.
• Contribute to broader marketing initiatives and campaigns as required.

General Responsibilities

• Maintain a high standard of organization, attention to detail, and professional communication.
• Work collaboratively with cross-functional teams across the company.
• Stay informed on relevant cultural trends, platform developments, and social media best practices.
• Participate in brand content including appearing on camera, recording voice overs, modelling jewellery, or otherwise representing the brand in digital content when required.

What You Bring

• 2–4 years of experience in social media, content creation, digital marketing, or a related field.
• A strong portfolio demonstrating photo, video, and social-first content.
• Experience planning, creating, editing, and publishing social content from brief through completion.
• Strong visual sensibility with an eye for design and engaging storytelling.
• Proficiency with Adobe Creative Suite, particularly Photoshop and Lightroom.
• Comfortable using Canva for templates and fast-turn content.
• Experience editing short-form video using CapCut, Edits, Premiere Pro, or similar tools.
• Familiarity with Meta Business Manager/Business Suite.
• Comfortable reviewing performance data and using insights to inform content decisions.
• Strong written communication skills with the ability to effectively represent and maintain a consistent brand voice.
• Excellent organization, attention to detail, and ability to manage multiple priorities.
• A collaborative mindset and comfort working across teams.
• A proactive, self-starting approach. You naturally look for new ideas, opportunities, trends, and ways to improve.
• Comfortable appearing on camera, recording voice-overs, and modelling jewellery as part of brand content when required.
• An understanding of how content performs across social media, web, email, and paid environments.
• Experience organizing and managing digital content and asset libraries.
• Passion for jewellery, design, fashion, sustainability, or luxury goods is an asset.

What Success Looks Like

• 100 Ways maintains a consistent, recognizable, and engaging presence across priority social platforms.
• Content is planned and published consistently and aligns with broader marketing campaigns and brand direction.
• Photo and video content feels polished, authentic, and distinctly 100 Ways.
• Social performance and audience engagement continue to improve through testing, learning, and optimization.
• Content insights are actively used to influence what we create next.
• High performing organic content is identified and effectively adapted across additional marketing channels.
• Content assets are organized and easily accessible for reuse across the business.
• Marketing campaigns, events, product launches, and partnerships are supported with timely and effective content.
• The Marketing team can rely on you to take ownership of content from idea through publication.
• New trends and creative opportunities are proactively identified rather than simply reacted to.

What We Offer

• $55,000–$68,000 CAD annually, based on experience and qualifications.
• Comprehensive medical and dental benefits.
• Company RRSP matching program.
• 2 weeks vacation.
• Paid, hands-on training in a unique and growing industry.
• A supportive, collaborative environment where your work is visible and your ideas are valued.
• The opportunity to work hands-on with remarkable vintage, antique, and fine jewellery while helping shape a growing Canadian brand.

Schedule

• Full-time position.
• Hybrid schedule based from our Downtown Vancouver location.
• Four days per week in office and one day working from home.

Why Join 100 Ways?

Join a team that's passionate about giving exceptional jewellery a second life while building a brand rooted in sustainability, expertise, and thoughtful storytelling.

At 100 Ways, you'll work hands-on with remarkable vintage, antique, and fine jewellery while being part of a growing company where new projects and opportunities are constantly taking shape.

You'll join a collaborative marketing team where your work is visible, valued, and impactful. From owning day-to-day social content to helping shape how 100 Ways shows up across marketing channels, you'll have the opportunity to bring our brand voice to life and influence what comes next.

Additional Information

Portfolio

We strongly encourage applicants to include a portfolio, social media accounts, or examples of relevant work with their application. We're particularly interested in seeing how you approach content planning, creation, visual storytelling, and consistency over time.

Vacancy Status

This posting is for a new vacancy.

Equal Opportunity Employer

We are committed to fostering an inclusive workplace where everyone is treated with respect and dignity. We welcome applications from all qualified individuals and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of any characteristic protected by applicable federal, provincial, or territorial human rights legislation.

Accessibility & Accommodation

We are committed to providing an accessible and inclusive recruitment process. Accommodations are available upon request for candidates participating in all stages of the hiring process. If you require accommodation, please let us know and we will work with you to meet your needs.

Privacy

Personal information collected during the recruitment process will be used solely for recruitment and employment purposes and will be handled in accordance with applicable privacy legislation.

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