Senior Manager, Demand Generation

Our client is a high-growth tech scale-up undergoing an exciting marketing organization transformation. They have evolved their growth architecture into two dedicated, high-impact pods: Create (building market demand) and Capture (converting intent into revenue).

We are seeking a Senior Manager, Demand Generation (Capture) to serve as the senior operator owning the mid-to-bottom funnel. In this high-autonomy role, you will take full ownership of intent-driven channels, budget allocation, and the trial-conversion journey. If you thrive in a "build" phase, love navigating ambiguity without layers of red tape, and want to directly shape a scalable growth engine, this opportunity offers unmatched visibility and impact.

Advantages
Advantages of the Role
Greenfield Opportunity: The pod structure is brand new. You won’t be managing a legacy system; you will design, build, and optimize the capture motion from the ground up.

High Autonomy & Rapid Execution: Skip the endless corporate approvals. Test your ideas, make strategic decisions, and see your campaigns live in market quickly.

Direct Business Impact: Own core economic drivers (CAC, CAC payback, trial-to-paid metrics) and hold real accountability for bottom-line revenue growth.

Collaborative Pod Structure: Work alongside a dedicated 12-person marketing team, including data and RevOps resources, a Director of Web Strategy, and a peer lead on the Create side.

Responsibilities
Key Job Responsibilities
Own the Capture Motion: Lead strategy and execution across high-intent search, review sites, retargeting, competitor conquesting, and bottom-funnel paid campaigns.

Drive Trial-to-Paid Activation: Design and optimize the user journey from initial signup to paid conversion through targeted email flows, in-product prompts, and content touchpoints.

Budget & Channel Optimization: Dynamically manage and reallocate paid channels and channel budgets based on real-time performance to maximize ROI.

Unit Economics & Funnel Analytics: Continuously monitor and improve CAC, payback periods, and conversion rates, scaling winning initiatives and sunsetting underperformers.

Competitive & Intent Strategy: Analyze B2B buyer comparison behavior and market dynamics to consistently win against key competitors.

Cross-Functional Alignment: Partner closely with the Senior Manager of Demand Create to feed mid-funnel conversion insights back into top-of-funnel demand-building programs.

Qualifications
Qualifications
Experience: 7+ years of hands-on B2B SaaS demand generation experience, with demonstrated success managing mid-to-bottom funnel growth tactics.

Performance Marketing Mastery: Proven track record of directly managing paid media budgets and optimizing high-intent search, review platforms, and retargeting channels.

Data Fluency: Deep understanding of unit economics (CAC, CAC payback, attribution, and trial-to-paid velocity). Comfort working with modern data and RevOps stacks (e.g., HubSpot, Snowflake, Google Performance Tools, AI workflows like Claude).

Adaptability & Entrepreneurial Mindset: Comfortable operating in a fast-paced environment undergoing positive strategic transition. A self-starter who excels when given autonomy.

Trial-Conversion Expertise: Hands-on experience scaling product activation, onboarding sequences, or trial-to-paid conversion programs.

Location: Ability to work on-site 1 day per week at the Toronto office (Peter & Richmond area).

Summary
This is a pivotal role for an ambitious B2B SaaS growth marketer who wants to step into a strategic operator seat. You will bring a scrappy, analytical, and curious mindset to a dynamic scale-up, turning market intent into repeatable revenue.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.