Manager, Digital Marketing Automation

We are seeking an experienced and visionary Manager, Digital Marketing Automation to lead a high-performing digital marketing technology team within a premier global enterprise financial institution. In this high-impact leadership role, you will oversee end-to-end automated campaign operations, lead capture initiatives, and marketing technology integration to drive customer engagement, promote brand awareness, and increase conversion efficiency. Managing a dedicated team of 9–10 specialists, you will modernize marketing operations by leveraging enterprise tools, marketing AI, and advanced analytics in a compliance-driven enterprise setting.

Advantages
Advantages of the Role & Company Culture

Competitive Total Compensation: Base pay of $120,000–$130,000 paired with up to a 25% annual discretionary performance bonus ($146,000–$164,000 total comp).

Direct Group RRSP Contributions: Automatic employer investment into your RRSP starting after 6 months (3% in Year 1, scaling up to 12%) with no employee matching required.

100% Employer-Paid Healthcare: Full health and dental premiums covered from Day 1 for you and your dependents, including up to $6,000 annually per family member for mental health services and therapy.

Flexible Hybrid Model: Balanced hybrid schedule (8 days/month in-office) with a $650 home office allowance.

Generous Leave & Volunteer Time: 100% parental leave top-up for 25 weeks and 2 fully paid annual volunteer days.

Continuous Learning & Growth: Unmatched professional development support with access to over 11,000 courses, tuition reimbursement, and cash incentives upon completing required industry designations.

High-Performing, Collaborative Culture: Join a team of passionate, top-tier professionals where cross-functional collaboration and marketing technology investment are prioritized at the executive level.

Responsibilities
Key Responsibilities

Team Leadership & Mentorship: Directly manage, guide, and inspire a team of 9–10 digital marketing specialists responsible for email execution, lead capture, and landing page deployment.

Campaign Planning & Execution: Oversee the strategy, continuous optimization, and execution of automated omni-channel campaigns (email, lead generation, web, and webinars) that align with overarching business growth and retention goals.

MarTech & AI Modernization: Champion the transition from legacy workflows to modern enterprise platforms (Marketo, Adobe Stack, Salesforce CRM) while integrating AI tools (e.g., Copilot) within established governance parameters.

Risk Management & Compliance: Ensure all marketing communications strictly comply with financial industry regulations, legal frameworks, and corporate privacy standards.

Analytics & Performance Tracking: Utilize digital analytics tools (Adobe Analytics, Google Analytics, Tableau) to measure campaign ROI, track conversion metrics, and deliver data-backed insights to executive leadership.

Qualifications
Qualifications & Requirements

People Leadership: Minimum 3+ years of direct people management experience leading and developing a high-volume marketing or technical team (non-negotiable).

Marketing Automation Expertise: 5+ years of hands-on expertise with Marketo (Marketo Certified Expert preferred).

Enterprise Experience: Proven experience operating within a large, highly regulated enterprise environment (Financial Services or FinTech background preferred).

Technical Stack Proficiency: Experience with Adobe Marketing Stack/CDP, Salesforce CRM, Seismic, and digital analytics platforms (Adobe Analytics preferred).

Education: Bachelor’s degree in Marketing, Business, Computer Science, Engineering, Mathematics, or equivalent practical experience.

Summary
If you are an accomplished digital marketing leader looking to manage a dedicated team, champion cutting-edge technology, and build a rewarding career within an award-winning workplace culture, this opportunity offers an exceptional balance of career progression, competitive compensation, and industry influence. Apply today to lead the future of enterprise digital marketing automation!

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.