Brand Manager

Reporting to the Vice President, Marketing & Innovation, the Brand Manager will develop and execute brand strategies and annual marketing plans that drive profitable growth for the company. This role combines strategic brand building with hands-on execution across trade marketing, packaging, communications, innovation, and commercialization.

Working closely with the internal cross-functional team and external partners, the Brand Manager will turn consumer and customer opportunities into compelling products and programs that strengthen the company's brand.

Key responsibilities

• Develop and execute annual brand strategies, marketing plans, and budgets.
• Monitor brand performance, market trends, and competitive activity to identify growth opportunities.
• Analyze trade, retailer, and internal data to uncover portfolio trends and inform sales, marketing, and innovation strategies.
• Present strategies, recommendations, and results to senior leadership.
• Lead innovation and product-renovation projects from initial opportunity through commercialization and launch.
• Develop product positioning, packaging, messaging, and integrated marketing campaigns.
• Partner with Sales to create retailer presentations, customer programs, and launch plans.
• Collaborate with the team to evaluate business cases, pricing, profitability, and return on marketing investment.
• Work cross-functionally with Operations, Supply Chain, and Quality to deliver projects on time.
• Manage external partner relationships, including creative, packaging, media, and research.
• Manage multiple priorities in a fast-paced, entrepreneurial environment.

Key Qualifications

• Help build a purpose-led Canadian brand committed to organic regenerative agriculture, high-quality food, and animal welfare.
• Work on products that have a meaningful place in Canadian households.
• Influence the full business with broad exposure to all facets of the organization.
• Take ownership of projects from strategy and consumer insight through product launch and in-market execution.
• Work directly with senior leaders and cross-functional decision-makers.
• Join a collaborative, entrepreneurial team where strong ideas can move quickly into action.
• Gain broad experience across brand management, innovation, commercialization, retail, and communications.
• Play an important role in shaping the company’s next stage of growth and bringing new ideas to the organic food category.