Marketing Specialist, Brand

Pay Range: $55,000 - $85,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

The Marketing Specialist for our brand portfolio is a curious, entrepreneurial thinker that will act as a champion for our customers including our DIY, DIFM and increasingly our Pro. Their day-to-day activities are bringing customer insights & data to life creatively, in a way that builds a connection with new and existing customers. They will support campaign strategies across paid and owned channel while coordinate campaign details with internal partners. With attention to detail and a desire to create scroll-stopping campaigns, they’ll be responsible for seamless campaign execution for their portfolio.

Key Responsibilities:

Planning and Execution

• Provide planning support for the marketing manager as it pertains to key marketing campaigns
• Support detailed implementation and communication of brand specific marketing plans to cross functional teams (Media, Legal, UX, Production etc.)
• Collaborate with the Marketing Manager to draft briefs and build brand marketing plans
• Act as the main point of contact for all category-specific advertising production consisting of campaign details, creative proofing approvals and scheduling among various other day-to-day responsibilities.
• Responsible for end-to-end execution of integrated brand marketing programs, ensuring timely feedback by adhering to our processes to ensure campaigns launch on time
• Be curious and action oriented when new opportunities and campaign pivots arise to react to market and customer needs
• Maintain brand marketing calendar and supporting materials
• Help to support The Home Depot brand values across all marketing content and communications
• Support additional projects for the marketing team as required
  

Customer Focus & Performance Management

• Keep track of competitor, social media and market trends
• Become knowledgeable in the industry, business, culture and customer
• Review past campaign results and applying learning

Collaboration & Building Relationships

• Build close, collaborative, meaningful working relationships with key business partners including merchandising, marketing, media and ecommerce
• Engage with peers and partners to foster different perspectives and collaboration

Competencies:

• Action Oriented
• Collaborative
• Communicates Effectively
• Customer Focused

Skills:

• Strong Communication Skills: Effectively communicates and coordinates across various teams.
• Attention to Detail: Meticulously reviews work to ensure accuracy and quality.
• Customer-Centric: Provides insightful feedback to enhance customer campaigns.
• Adaptable: Thrives in dynamic, fast-paced environments; embraces change and ambiguity.
• Culture Champion: Builds strong partnerships with a people-first mentality; maintains a positive attitude and role-models our values.
• Driven & Engaged: Curious and results-oriented and committed to continuous improvement.

Direct Manager/Direct Reports:

• Reports to the Marketing Manager, Brand

Travel Requirements:

• Attend store walks as needed (Home Depot, Competitors and non-Competitors)
• Occasional attendance at photo/video shoots and events as needed

Physical Requirements:

• Extended Sitting

Working Conditions:

• Working in an office and home setting: computer work, camera on virtual meetings, taking support calls
• Working in stores and/or the Innovation Center
• Must wear mandatory attire when required (i.e. Steel toe boots, Aprons)

Minimum Education:

• Undergraduate degree or college diploma preferably in business or marketing

Minimum Years of Work Experience:

• Minimum 2+ years of previous marketing, creative or social media experience

Minimum Leadership Experience:

• N/A

Certifications:

• None

Other Requirements/Assets:

• Experience in sports, partnerships or brand marketing is an asset.
• Advanced capability in MS PowerPoint, Excel, Word, Outlook
• Bilingual (English/French) will be considered an asset

On site - Monday to Friday - 1 Concorde Gate, North York

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada usesArtificial Intelligence (AI) technology to assist with the screening and assessment of applicantsfor this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.