Social Media Engagement Specialist

About Us

We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.

About the Communications and Global Marketing team

The Communications & Global Marketing team at Explore Edmonton helps strengthen Edmonton’s visitor economy by building awareness of the city and showcasing Edmonton as a compelling destination to audiences locally, nationally, and internationally. The Global Marketing team inspires travellers to explore Edmonton through creative content, stunning visuals, and compelling storytelling. As part of our year-round marketing strategy, we work with industry partners to showcase Edmonton’s attractions, festivals, business events, sport and culture events, agriculture events, and vibrant culinary scene. Through digital and social marketing, content creation, and experiential campaigns, we connect visitors with authentic Edmonton experiences and bring the city’s stories to life.

About the Position

Explore Edmonton is seeking a Social Media Engagement Specialist to join the Communications and Global Marketing team.

Reporting to the Digital Marketing Manager, the Social Media Engagement Specialist plays a key role in leading social media execution for Explore Edmonton's Community Initiatives & Agriculture and Venues portfolios. This includes supporting the Edmonton Convention Centre, Edmonton EXPO Centre, and major events such as KDays, CFR, and Farmfair International. Working collaboratively with marketing teams across the organization, this role develops and executes social media strategies, creates engaging content, manages online communities, and helps grow Explore Edmonton's digital presence through compelling storytelling and audience engagement.

What You'll Do:

• Manage and monitor social media channels across the Community Initiatives & Agriculture and Venues portfolios.
• Lead online engagement with event attendees, stakeholders, business audiences, and potential visitors.
• Monitor social conversations and support active listening initiatives during major events, conferences, and festivals.
• Develop and execute organic and paid social media strategies in collaboration with marketing partners.
• Schedule, publish, and monitor social media content across multiple platforms.
• Analyze social media performance, identify trends, and make recommendations to optimize campaigns and audience engagement.
• Lead social content strategy development and asset acquisition for the Community Initiatives & Agriculture and Venues portfolios.
• Conceptualize, capture, and edit short-form video and photo content for social media platforms, including Instagram, TikTok, and Facebook.
• Attend owned and attracted events for live interaction, content capture, and on-site social media posting.
• Collaborate with event producers, agencies, influencers, and content creators to increase engagement and support organizational objectives.
• Ensure brand compliance and stewardship across all social media content and channels.
• Support campaign planning, reporting, strategic recommendations, and social media best practices across the organization.

What You'll Bring:

• Post-secondary education in marketing, communications, tourism, business, or a related field.
• Two to three years of experience in social media, digital marketing, communications, tourism, hospitality, or a related industry.
• Strong understanding of social media platforms, audience engagement strategies, and digital marketing best practices.
• Experience creating and editing short-form video and photo content for social media channels.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong interpersonal skills and the ability to build relationships with stakeholders, industry partners, content creators, and the public.
• Experience analyzing social media performance metrics and using insights to inform strategy and decision-making.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Creative, solution-oriented, and passionate about social media, digital storytelling, and emerging technologies.
• Knowledge of Edmonton, its events, attractions, and visitor experiences is considered an asset.
• Experience with Canva, HeyOrca, Adobe Creative Suite, Facebook Ads Manager, influencer marketing, and social media analytics tools is considered an asset.
• Ability to work occasional overtime as required, particularly during event operational periods such as KDays and CFR.